The PennZone

EDMONTON, Alberta - PennZone -- Rhealize, an Edmonton-based firm helping recruitment agencies adopt mutual-fit hiring, has announced that Co-Founder Dona Baker will speak at DisruptHR YEG 15.0 on June 3rd, 2026 in Edmonton, Alberta.

Baker's presentation, "Let's Stop Hiring Like It's 1482," traces the modern resume to its origins in the 15th century and examines why a format intended for brand management continues to drive candidate evaluation today. The talk is aimed at HR professionals, recruitment agencies, and talent acquisition leaders who are questioning whether traditional resume screening is delivering the hiring outcomes their organizations need.

"The resume started as a deliberate marketing document. It was written to present the skills a patron wanted to see, not to give a complete picture of who the candidate actually was. Five hundred years later, that same format is still the primary basis for a $60,000 hiring decision. You wouldn't make that investment based on an advertisement alone. Why do we accept that standard in hiring where wages are often in this same range? We need a better method." — Dona Baker, Co-Founder, Rhealize Strategic Talent Advisory

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Baker's work at Rhealize centers on mutual-fit hiring, a candidate-to-role matching approach that evaluates fit across multiple dimensions including vocational interests, environment preferences, work values, abilities, and other factors. The approach gives employers, agencies, and the candidates themselves a more complete picture of suitability before a hire is made.

Research supports the urgency of the conversation Baker will raise at DisruptHR. According to the Work Institute's 2020 Workforce Trend Report, approximately 37.9% of employees leave their employer within the first year, with two-thirds departing within six months. Canadian employers report spending an average of $30,674 to replace a single employee (Express Employment Professionals and HRD Canada, 2024). These figures point to a systemic problem in how hiring decisions are made.

DisruptHR YEG is a fast-paced format event that brings together HR professionals, business leaders, and recruiters to challenge conventional thinking about work and the workforce. Each speaker presents for five minutes with 20 slides, creating a high-energy forum for ideas that push the industry forward.

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Rhealize works with recruitment agencies across Canada to bring multi-dimensional candidate matching into their hiring approach. The company's model is per-process rather than per-placement, designed to align incentives across agencies, employers, and candidates.

Tickets for DisruptHR YEG 15.0 are limited and available at https://lnkd.in/gixHqKs2.

About Rhealize Strategic Talent Advisory Rhealize is an Edmonton-based talent advisory that helps recruitment agencies move from resume screening to mutual-fit hiring. The company's SaaS platform evaluates candidates and roles across multiple fit dimensions to reduce early turnover and improve hiring outcomes for employers, agencies, and candidates.

For media inquiries: info@rhealize.com | rhealize.com