The PennZone

BETHLEHEM, Pa. - PennZone -- Social T Marketing & PR, an award-winning Lehigh Valley-based boutique marketing firm, announced today the addition of two team members: Jessica Harnett and Paige Kukowski, who will serve as a digital marketing specialist and social media account manager, respectively.

"Both Jessica and Paige bring unique skills and fresh perspectives that will strengthen our ability to deliver unmatched service to our clients," said Tina Hasselbusch, owner of Social T Marketing & PR. "Jessica's digital marketing know-how and Paige's social media management experience perfectly complement our team's strengths. They are key additions as we continue to support our clients in achieving their marketing goals."

As a digital marketing specialist, Harnett is responsible for developing and implementing comprehensive digital marketing strategies that encompass email marketing, digital advertising and website content. She brings with her a passion for digital content and innovation.

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As a social media account manager, Kukowski creates and executes social media strategies for clients, manages their brand and messaging across social media platforms, and optimizes digital advertising campaigns.

The additions of Harnett and Kukowski help expand Social T's digital offerings, ensuring clients receive forward-thinking strategies that help meet company goals. With a research-oriented approach, Harnett optimizes paid advertising and content strategies that enhance online visibility, while Kukowski's creativity and expertise in social media trends elevate brand storytelling and audience engagement. Their combined skills allow Social T to continue delivering customized, results-driven solutions that align with each client's individual needs.

Before joining Social T's team, Harnett worked at The Lion Group, a company that runs large brands' Amazon listings, including Steve Madden and Silver Cross. Additionally, she created a party game for her college-aged peers, where she gained experience designing and manufacturing a product, building a website, fulfilling orders and marketing a brand.

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Harnett earned her bachelor's degree in telecommunications from The Pennsylvania State University. She also has an associate's degree in textile development and marketing with a minor in ethics and sustainability from the Fashion Institute of Technology. She received HubSpot certifications in digital marketing, email marketing and SEO, and certifications in Google Ads and Google Analytics.

Kukowski previously worked as a freelance marketer for Waters Edge Winery & Bistro in Doylestown, where she gained first-hand experience in social media management. Additionally, she collaborated with Hang Loose Hut, a niche clothing company that creates Greek life apparel.

Kukowski earned her bachelor's degree in business entrepreneurship from Kutztown University, where she served as president of the university's Delta Zeta Sorority. As president, she oversaw financial operations, organized events, assisted in pursuing philanthropic endeavors and ran weekly meetings with the chapter.