The PennZone

WEST CHESTER, Pa., April 10, 2024 ~ Qurate Retail GroupSM, a subsidiary of Qurate Retail, Inc., has announced the promotion of Bill Wafford to the role of Chief Administrative Officer and Chief Financial Officer. This expanded role will see Wafford taking on additional responsibilities, including overseeing the company's Transformation office and global People function.

Wafford, who has been serving as CFO since March 2023, will now report directly to Qurate Retail, Inc.'s President and CEO David L. Rawlinson II. In his new position, Wafford will be responsible for embedding best practices to support the company's ongoing turnaround and growth.

According to Rawlinson, the company reached an inflection point in its turnaround during the third and fourth quarters of 2023, with consecutive growth in adjusted OIBDA and free cash flow. As they continue to build on this progress in 2024, Rawlinson believes it is time to reorganize parts of the business for better alignment.

Bringing Finance, Transformation, and People together under Wafford's leadership will allow for closer collaboration as the company evolves its operations while maintaining financial discipline and agility. With his experience in financial strategy and business transformation, as well as strong cross-functional relationships within the organization, Wafford is well-suited for this new role.

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The Transformation Office will continue to be led by Chief Transformation Officer Bill Hunter, who will now report to Wafford. However, Linda Aiello, who was appointed as Chief People Officer in October 2022, has decided to depart from Qurate Retail Group for a new opportunity. She will remain with the company until April to assist with the transition. A formal search is currently underway for a new People leader who will report directly to Wafford.

Rawlinson expressed his gratitude for Aiello's contributions during her time with Qurate Retail Group. Under her leadership, significant progress was made in aligning People strategies to support the company's turnaround and enhance the team member experience. This included implementing new leadership development programs and improving organizational health.

Wafford's appointment is effective immediately, and he brings a wealth of experience to his expanded role. Prior to joining Qurate Retail, he held CFO positions with Everlane, Vitamin Shoppe, and JC Penney. With his financial expertise and experience in business transformation, Wafford is well-positioned to lead Qurate Retail Group in this new structure.

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