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This marks the first time in the industry that a fan community vote on the fairness of a fight's judging has triggered a direct payment to a fighter.
LEWISBURG, Pa. - PennZone -- LEWISBURG, Pa. - When the scorecards were read at UFC Winnipeg on April
18, MMA had a problem. Jamey-Lyn Horth, a post-fight -15000 betting favorite who outstruck JJ Aldrich 70 to 50 across three rounds in front of her home Canadian crowd, heard her opponent's name announced as the winner.
The reaction was immediate. Yahoo Sports, Heavy, Cageside Press, and outlets across the
MMA media landscape called it a robbery within hours. Horth herself put it plainly: "We were
completely confident we won that fight."
Here's where the 3PunchConvo community stepped up. Members voted on the question
themselves. Of the members who weighed in, 96% said it was a robbery. Then 3PunchConvo did something nobody asked them to do. They reached out to Horth, let her
know about their Community Vote, and sent her a Robbery Insurance payment, even though
she wasn't yet an active member of the platform.
"We built 3PC on a simple promise: when the system fails our fighters, we don't just talk
about it. We back them up," said Russ Mikowski, co-founder and CEO of 3PunchConvo.
More on The PennZone
"Robbery Insurance was designed for fighters. Jamey-Lyn earned that win in the cage. A
bad judges' decision shouldn't rob her of the financial reward that she should have
received."
"What 3PC did meant a lot. The decision still stings, but knowing there's a community
out there that watches the tape, calls it what it is, and actually backs fighters up - that's
something this sport has needed for a long time," said Jamey-Lyn Horth.
MMA is in the middle of an unprecedented growth era, and with that growth has come an active conversation about how fighters build sustainable careers both inside and outside the octagon. 3PunchConvo's Robbery Insurance program is one piece of a broader mission: creating new ways for fighters to cultivate fans, build personal brands, and generate income beyond their fight purses, while giving fans a more direct stake in the sport they love.
About Robbery Insurance:
Robbery Insurance is a built-in component of every 3PC Sponsored Fighter Ambassador
Agreement. When a community vote confirms - by an 80% threshold within 48 hours of an official result - that a fighter was on the wrong side of an unjust scorecard, that fighter receives a guaranteed Robbery Insurance payment. Robbery Insurance exists for one reason: to make sure fighters know the 3PC Community is in their corner when the scorecards aren't. The Horth payment marks the first time the program has been extended to a fighter outside the ambassador roster.
More on The PennZone
About 3PunchConvo:
3PunchConvo (3punchconvo.com) is a premium, members-only community built for MMA fans and fighters. Founded in 2025 by brothers and lifelong MMA fans Russ Mikowski (CEO) and Andrew Mikowski (CMO), the platform includes combat sports figures Kenny Florian, Din
Thomas, and Alan Jouban as early partners. 3PC offers:
things combat sports
involvement
octagon
Active fighter ambassadors include current #8-ranked UFC featherweight Steve Garcia, current #12-ranked UFC women's strawweight Fatima Kline, Chase Hooper, Nazim Sadykhov, and more. 3PunchConvo is in active partnership with industry podcasts including the Believe You Me podcast, hosted by former UFC champion Michael Bisping, and the BigJive MMA Show with Hayden Iverson and Brian Petrie.
Media Contact
Russ Mikowski
Co-Founder & CEO, 3PunchConvo
18, MMA had a problem. Jamey-Lyn Horth, a post-fight -15000 betting favorite who outstruck JJ Aldrich 70 to 50 across three rounds in front of her home Canadian crowd, heard her opponent's name announced as the winner.
The reaction was immediate. Yahoo Sports, Heavy, Cageside Press, and outlets across the
MMA media landscape called it a robbery within hours. Horth herself put it plainly: "We were
completely confident we won that fight."
Here's where the 3PunchConvo community stepped up. Members voted on the question
themselves. Of the members who weighed in, 96% said it was a robbery. Then 3PunchConvo did something nobody asked them to do. They reached out to Horth, let her
know about their Community Vote, and sent her a Robbery Insurance payment, even though
she wasn't yet an active member of the platform.
"We built 3PC on a simple promise: when the system fails our fighters, we don't just talk
about it. We back them up," said Russ Mikowski, co-founder and CEO of 3PunchConvo.
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"Robbery Insurance was designed for fighters. Jamey-Lyn earned that win in the cage. A
bad judges' decision shouldn't rob her of the financial reward that she should have
received."
"What 3PC did meant a lot. The decision still stings, but knowing there's a community
out there that watches the tape, calls it what it is, and actually backs fighters up - that's
something this sport has needed for a long time," said Jamey-Lyn Horth.
MMA is in the middle of an unprecedented growth era, and with that growth has come an active conversation about how fighters build sustainable careers both inside and outside the octagon. 3PunchConvo's Robbery Insurance program is one piece of a broader mission: creating new ways for fighters to cultivate fans, build personal brands, and generate income beyond their fight purses, while giving fans a more direct stake in the sport they love.
About Robbery Insurance:
Robbery Insurance is a built-in component of every 3PC Sponsored Fighter Ambassador
Agreement. When a community vote confirms - by an 80% threshold within 48 hours of an official result - that a fighter was on the wrong side of an unjust scorecard, that fighter receives a guaranteed Robbery Insurance payment. Robbery Insurance exists for one reason: to make sure fighters know the 3PC Community is in their corner when the scorecards aren't. The Horth payment marks the first time the program has been extended to a fighter outside the ambassador roster.
More on The PennZone
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About 3PunchConvo:
3PunchConvo (3punchconvo.com) is a premium, members-only community built for MMA fans and fighters. Founded in 2025 by brothers and lifelong MMA fans Russ Mikowski (CEO) and Andrew Mikowski (CMO), the platform includes combat sports figures Kenny Florian, Din
Thomas, and Alan Jouban as early partners. 3PC offers:
- A troll-free community where pro fighters engage with fans daily
- A platform for the most passionate MMA fans out there to debate, mix it up, and talk all
things combat sports
- A FightCred algorithm that ranks fans based on their knowledge, insight, and community
involvement
- A revenue-share model that gives fighters a simple way to earn money outside of the
octagon
Active fighter ambassadors include current #8-ranked UFC featherweight Steve Garcia, current #12-ranked UFC women's strawweight Fatima Kline, Chase Hooper, Nazim Sadykhov, and more. 3PunchConvo is in active partnership with industry podcasts including the Believe You Me podcast, hosted by former UFC champion Michael Bisping, and the BigJive MMA Show with Hayden Iverson and Brian Petrie.
Media Contact
Russ Mikowski
Co-Founder & CEO, 3PunchConvo
Media Contact
rm@3punchconvo.com
rm@3punchconvo.com
Source: 3PunchConvo, Inc.
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