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"The Other Hand" for Cheetos Wins Best of Show;
Work From BYU AdLab for Crayola Captures Best of Show in the Student Competition
WASHINGTON, June 7, 2025 /PRNewswire/ -- A campaign from Goodby Silverstein & Partners for Cheetos ("The Other Hand") was named "Best of Show" at the 2025 American Advertising Awards, sponsored by AAF. The winner was announced at a Gala Awards Ceremony as part of AAF's ADMERICA annual conference held in Pittsburgh, PA. The event was hosted by Nina Parker, the Emmy-nominated television personality. Work from BYU AdLab for Crayola ("Ink Up, Wash Out") was named "Best of Show" winner in the Student portion of the competition.
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Work From BYU AdLab for Crayola Captures Best of Show in the Student Competition
WASHINGTON, June 7, 2025 /PRNewswire/ -- A campaign from Goodby Silverstein & Partners for Cheetos ("The Other Hand") was named "Best of Show" at the 2025 American Advertising Awards, sponsored by AAF. The winner was announced at a Gala Awards Ceremony as part of AAF's ADMERICA annual conference held in Pittsburgh, PA. The event was hosted by Nina Parker, the Emmy-nominated television personality. Work from BYU AdLab for Crayola ("Ink Up, Wash Out") was named "Best of Show" winner in the Student portion of the competition.
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