The East TOKYO Festival of Light launches in Tokyo, Presented by Tobu Railway Group
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The theme of this year's winter light display is "Where Tradition Meets Innovation." It's being held in East Tokyo, from Asakusa in Taito Ward to TOKYO SKYTREE TOWN in Sumida Ward, November 10-February 15.

In addition to the previous year's illumination at TOKYO SKYTREE TOWN, TOKYO mizumachi and SUMIDA RIVER WALK, Tobu Railroad will further enhance the appeal of the area through new partnerships with Ushijima Shrine and Sumida Ward.

TOKYO, Japan - PennZone -- From November 10, 2022 to February 15, 2023, Tobu Railway presents the "East TOKYO Festival of Light: Where Tradition Meets Innovation." In addition to the previous year's illumination at TOKYO SKYTREE TOWN, TOKYO mizumachi and SUMIDA RIVER WALK, Tobu Railway will newly illuminate Ushijima Shrine (see map), a well-known local shrine founded in 860 CE, with bamboo "Take-Akari' decorations and full-color floodlights.

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In Taito and Sumida wards, the shitamachi or "downtown culture" of Tokyo is alive and thriving. At the same time, TOKYO SKYTREE TOWN incorporates traditional architectural techniques and cutting-edge technology. The waterfront space connecting these two areas is burgeoning with history, tradition, and nature that coexist as diverse cultures intersect and flourish. It is hoped that this illumination project will elevate the appeal of the East Tokyo region and convey its unique charm to the world.

This extensive illumination presentation is part of a project to promote the attractiveness of Tokyo implemented jointly by the Tokyo Metropolitan Government and Tokyo Convention and Visitors Bureau. It effectively utilizes the Tokyo brand icon "Tokyo Tokyo Old meets New." This emphasizes the essence of Tokyo, where traditions from the Edo period and cutting-edge contemporary culture merge. The project is a collaboration between The Tokyo Metropolitan Government and the private sector.

Tobu Railroad will also expand "Take-Akari" into "Illuminate Together," to be held in the Nikko and Kinugawa regions of Tochigi Prefecture, about two hours and two-and-a-half hours north of Tokyo, respectively, along the Tobu Railway line. The goal is to enhance and improve the attractiveness of these areas through illumination.

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Tobu Railway's Other Seasonal Events

Dream Christmas 2022

November 10 - December 25, 2022

Make your 10 wish lists come true at TOKYO SKYTREE TOWN. Taste limited-time menus, shop for your special peeps, and enjoy Christmas lights at TOKYO Solamachi.

Christmas Market 2022

November 18 - December 25, 2022

For the first time in three years, TOKYO SKYTREE TOWN will hold its Christmas Market at Sky-arena (4th Floor). Gorgeously decorated hütte will be set up and visitors can savor German meals and drinks while appreciating the special seasonal lighting.

About Tobu Railway

TOBU Railway Co., Ltd. is a major Japanese corporation consisting of approximately 80 companies. The Tobu Railway covers the longest operating distance in Metropolitan Tokyo, leading to numerous tourist attractions including: Asakusa and TOKYO SKYTREE TOWN in Tokyo; Nikko and Kinugawa-Onsen, famous for its world heritage sites and hot springs; the Tatebayashi and Ashikaga areas, known for their blooming flower fields; and Kawagoe and Tochigi City, where the atmosphere of the old Edo era lives on. Tobu is also invested in a portfolio of hotels, including the newly opened The Ritz-Carlton, Nikko and FUFU Nikko Onsen Resort.

Media Contact
Marian Goldberg Marketing Communications, LLC
in Asso. w/ QBIC Factory Inc. for TOBU Railway
marian@mariangoldbergcomm.com
3475596462


Source: TOBU Railway Co., Ltd
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