Trending...
- Sober.Buzz the Sober Token : Ticker $BUZZ
- DuoKey to Unveil Encrypted Financial Intelligence Use Case at GISEC Global 2025
- Meditech International Inc. and Los Angeles Rams Continue Strategic Partnership to Enhance Athlete Performance and Recovery
NEW YORK & PITTSBURGH - PennZone -- Talent Concierge Artists Agency announced today that it has formed a strategic partnership with the Northeast Division – Arby's to develop generative tools, services, and events for Beyond Labels Mental Health Movement. Ken Hannaman, Northeast Division Vice President – Arby's, will work closely with Connie Pheiff, Founder and Board Chair TCAA, to deliver the programs to the communities they serve.
What started as an independent corporate program has evolved into a global movement. TCAA's work goes beyond brand management and delivering world-class Talent to corporations and collegiate campuses. The agency was at a crossroads needing to understand the impact its deliverables have on organizations. Is it simply palatable tools that drive an organization's motivation, or is something else more profound leading to its growth?
The agency undertook a research project to explore those very questions. How do we make an impact? How do we make a difference? How do we work with the agency's Talent to deliver programs that not only meet but exceed the needs of world-class brands? Are we delivering on our ROI?
More on The PennZone
TCAA's research suggests the agency diverts more resources toward the ever-pertinent and imperative movements around mental health and wellness. Beyond Labels launches as TCAA's first mental health awareness campaign.
An industry-first fast-food chain and an entertainment agency have teamed up to bring awareness to this critical topic. The Beyond Labels Movement incorporates elements of the agency's creative Talent, who will deliver programs during in-person and virtual events. Professional speakers will work to de-mystify the stigma around mental health through the art of storytelling and their industry expertise. "I've always been attracted to the philanthropic work of helping others to succeed. With Arby's as our partner, we can deliver supportive programming and raise awareness of this issue in previously impossible ways. Arby's brand is forging a path forward to provide accessible resources to help individuals lead happier, healthier lives. Ken Hannaman and Arby's team are the perfect choices to partner with during this incredibly inspiring time." Said Connie Pheiff.
"The safety and well-being of our team members is a top priority at Arby's. With the global challenges that workers worldwide have experienced over the last few years, helping ensure Arby's team members have access to mental health and wellness resources is more prevalent and relevant than ever," said Ken Hannaman, Northeast Division Vice President, Arby's. "We're excited to partner with TCAA to deliver on our promise of 'Making a Difference' in the communities we serve, which is critical in bringing Arby's cultural values to life."
More on The PennZone
About: Talent Concierge® Artists Agency is a non-traditional full-service boutique artists management agency leading the industry in brand management and representation of top-tier Talent, Blue-Chip Brands, and marquee properties. Established in 2007, with offices coast to coast. To learn more, visit https://www.tcaa.co/
About: Arby's, founded in 1964, is the largest sandwich drive-thru restaurant brand in the world, with more than 3,500 restaurants in eight global markets. Arby's is part of the Inspire Brands family of restaurants. For more information, visit Arbys.com and InspireBrands.com.
What started as an independent corporate program has evolved into a global movement. TCAA's work goes beyond brand management and delivering world-class Talent to corporations and collegiate campuses. The agency was at a crossroads needing to understand the impact its deliverables have on organizations. Is it simply palatable tools that drive an organization's motivation, or is something else more profound leading to its growth?
The agency undertook a research project to explore those very questions. How do we make an impact? How do we make a difference? How do we work with the agency's Talent to deliver programs that not only meet but exceed the needs of world-class brands? Are we delivering on our ROI?
More on The PennZone
- ScreenPoints Puts Film Investors in the Credits—and in the Money With New FinTech Platform
- Viatris Announces Positive Top-Line Results from Two Pivotal Phase 3 Studies of Novel Fast-Acting Meloxicam (MR-107A-02) for the Treatment of Moderate-to-Severe Acute Pain
- Pathways to Adulthood Conference May 17 at Melville Marriott Honoring NYS Assembly Member Jodi Giglio, Suffolk County Legislator Nick Caracappa
- Adster Techologies awarded US Patent for breakthrough innovation in reducing latency in Ad Serving
- Robert Fabbio Inducted into the Austin Technology Council Hall of Fame
TCAA's research suggests the agency diverts more resources toward the ever-pertinent and imperative movements around mental health and wellness. Beyond Labels launches as TCAA's first mental health awareness campaign.
An industry-first fast-food chain and an entertainment agency have teamed up to bring awareness to this critical topic. The Beyond Labels Movement incorporates elements of the agency's creative Talent, who will deliver programs during in-person and virtual events. Professional speakers will work to de-mystify the stigma around mental health through the art of storytelling and their industry expertise. "I've always been attracted to the philanthropic work of helping others to succeed. With Arby's as our partner, we can deliver supportive programming and raise awareness of this issue in previously impossible ways. Arby's brand is forging a path forward to provide accessible resources to help individuals lead happier, healthier lives. Ken Hannaman and Arby's team are the perfect choices to partner with during this incredibly inspiring time." Said Connie Pheiff.
"The safety and well-being of our team members is a top priority at Arby's. With the global challenges that workers worldwide have experienced over the last few years, helping ensure Arby's team members have access to mental health and wellness resources is more prevalent and relevant than ever," said Ken Hannaman, Northeast Division Vice President, Arby's. "We're excited to partner with TCAA to deliver on our promise of 'Making a Difference' in the communities we serve, which is critical in bringing Arby's cultural values to life."
More on The PennZone
- Cybersecurity is Protecting Your Personal Information and Your Portfolio
- L2 Aviation Celebrates Grand Opening of New Facility at Cincinnati/Northern Kentucky International Airport (CVG)
- Managing Summer Staffing Surges with Confidence: Why Name Badges Are a Must for Seasonal Success
- Visa Named Title Sponsor of Ascending Athletes' Business Owners Summits for NFL Entrepreneurs
- The Paris Court of International Arbitration Elects Dr. John J. Maalouf as its New President
About: Talent Concierge® Artists Agency is a non-traditional full-service boutique artists management agency leading the industry in brand management and representation of top-tier Talent, Blue-Chip Brands, and marquee properties. Established in 2007, with offices coast to coast. To learn more, visit https://www.tcaa.co/
About: Arby's, founded in 1964, is the largest sandwich drive-thru restaurant brand in the world, with more than 3,500 restaurants in eight global markets. Arby's is part of the Inspire Brands family of restaurants. For more information, visit Arbys.com and InspireBrands.com.
Source: Talent Concierge Artists Agency
0 Comments
Latest on The PennZone
- Children's Hospital of Philadelphia Researchers Recommend New Standard of Care for Families with Hereditary Neuroblastoma Linked to ALK Mutation
- GormanSquared Announces Provisional Patent
- Hubei Heavy Equipment Makes a Striking Appearance at CIMT and Competes with International Brands
- 20 Patents Issued Worldwide, Cementing Company Leadership. First Ever Cable-Free 12-Lead ECG: HeartBeam, Inc. (Stock Symbol: BEAT)
- NASDAQ Uplisting for Higher Market Exposure and Wide Corporate Benefits to AI Boosted Marketing Company On Track Towards $1 Billion Revenue by 2027
- Congressional Men's Health Caucus Shows Bipartisan Consensus and Focus on Prevention, Mental Health, and Closing the Lifespan Gap
- Chewy Chums™ Launches NeverBite™ on Kickstarter
- DuoKey, Axiomtek and Blue Edge Network Partner to Enhance Smart Cities with Privacy-Preserving Urban Safeguarding and Fleet Management
- Fangzhou Launches Otsuka's Third-Generation Leukemia Drug Ponatinib on its Platform
- Viatris Announces Appointments of Frank D'Amelio and Michael Severino, M.D., to the Company's Board of Directors
- Austin Keen Joins WakeFX RopePal as Official Brand Ambassador
- Bonelli Systems Expands Managed IT Services Nationwide, Leveraging Microsoft Azure Expertise
- $4.3 Million Patent Application Waiver Fee Granted by FDA on New Drug Application Fee for Treatment Addressing Suicidal Depression & PTSD: NRX Pharma
- Whistleblower Claims Dental Patient Deaths Likely Due to Book Ban
- xREnergy up as much as +3,094,634% on first day listed on the XRP Ledger. Ticker : $XRE
- Psychiatry's Legacy of Racism and Coercion Highlighted in Restraint Deaths
- New Book 'Cybersecurity Leadership' Guides SME Leaders to Make Smart, Strategic Security Decisions
- Immorta Bio to Present SenoVax™ Cancer Senolytic Immunotherapy Preclinical Data at American Association of Immunologists Meeting
- "Stop scrolling and start watching" - Beloved film recommendation site Criticker gets a major makeover
- Green Energy Solar Expands with New Offices in Port St. Lucie, West Palm Beach, and Orlando