The PennZone

SCRANTON, Pa. - PennZone -- Scranton Fringe announces the launch of "Social Media for Performing Artists," a four-week virtual workshop series designed to help individual performers and small performance groups build sustainable social media strategies that convert online followers into ticket buyers and community advocates.

The workshop, taught by content strategist Melanie Quintyne-Evans, will meet via Zoom for four one-hour sessions on Tuesdays: April 8, 15, 22, and 29, 2026.

"Performing artists are often told they need to be on social media, but rarely given practical guidance on how to do it in a way that serves their art rather than overwhelming it," said Quintyne-Evans, Scranton Fringe's Social Media Specialist. "This workshop is about sustainable strategies that actually work for busy artists – not influencer tactics or viral tricks."

Originally from Wolverhampton, UK, and now based in Scranton, Quintyne-Evans brings over 15 years of content strategy experience across diverse industries including professional sports, corporate, entertainment, and theater. Her background includes work with productions at the renowned Edinburgh Fringe Festival.

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Workshop Curriculum:

Session 1 (April 8) – Foundation & Strategy
Participants identify their unique artistic voice online, understand platform differences, and develop personalized content pillars that align with their performance work.

Session 2 (April 15) – Content Creation Essentials
Hands-on training in smartphone-based photography and videography, capturing performance content, and crafting engaging posts that showcase both artistry and personality.

Session 3 (April 22) – Engagement & Community Building
Strategies for authentic audience interaction, converting followers to ticket buyers, and using basic analytics to inform content decisions.

Session 4 (April 29) – Sustainability & Advanced Strategies
Time-saving batch creation techniques, collaboration opportunities, budget-friendly promotion tactics, and maintaining long-term social media presence without burnout.

Learning Outcomes include developing a clear social media strategy aligned with artistic goals, creating compelling content using existing resources, building engaged communities that translate to audience attendance, and implementing sustainable posting practices that respect artistic workflow.

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Registration is now open at scrantonfringe.org. For more information, contact social@scrantonfringe.org.

About Scranton Fringe

Scranton Fringe is a year-round performing arts organization based in Scranton, Pennsylvania, dedicated to creating a bold, engaging platform for thought-provoking art with minimal risk to artists and audiences. Since 2015, Scranton Fringe has been Northeast Pennsylvania's creative spark, producing the annual Scranton Fringe Festival, StorySlams, educational workshops, and community-centered programming that celebrates bold work, accessibility, and strengthening the creative ecosystem in NEPA.

Contact:
social@scrantonfringe.org
scrantonfringe.org