Rita's Adds a Twist to Summer with New Limeade Frozen Lemonade Ice Blender and Annual Alex's Lemonade Stand Foundation Fundraiser
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PHILADELPHIA, May 30, 2025 ~ Rita's Italian Ice & Frozen Custard, the world's largest Italian Ice brand, is bringing a new twist to summer with the launch of their latest frozen treat. The Limeade Frozen Lemonade Ice Blender is joining the lineup of fan favorites Classic Lemon and Strawberry, offering guests a cool and fruity way to beat the heat all season long.

This limited-time addition to the menu is just one way that Rita's is continuing their commitment to providing refreshing treats while also supporting a great cause. As part of their long-standing partnership with Alex's Lemonade Stand Foundation (ALSF), Rita's will be donating $1 for every Frozen Lemonade Ice Blender sold from May 19th to June 29th, up to $10,000. This donation will go towards funding travel expenses for families who are fighting childhood cancer.

ALSF is an organization dedicated to changing the lives of children with cancer through funding impactful research, raising awareness, supporting families, and empowering everyone to help cure childhood cancer. Rita's has been a proud supporter of this cause since 2006 and has raised over $5.8 million through in-store fundraisers.

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Carmela Hughley, Senior Vice President of Marketing Insights and Innovation at Rita's Italian Ice & Frozen Custard, expressed her excitement about the new flavor and their partnership with ALSF. "Our Frozen Lemonades are a go-to for guests looking to beat the heat, and this year's new Limeade flavor adds a bright, citrusy twist," she said. "We're also honored to continue our partnership with Alex's Lemonade Stand Foundation to support kids and families affected by childhood cancer. It's a cause that's close to our hearts and to the communities we serve."

Guests can also show their support by making a $1 donation in-shop and earning a spot on Rita's Wall of Hope – a symbol of community solidarity and support for the cause. Donations can also be made online at https://www.alexslemonade.org/2025/2025-ritas-c....

Liz Scott, Alex's mom and Co-Executive Director at Alex's Lemonade Stand Foundation, expressed her gratitude for Rita's continued support. "We are delighted that Rita's chose to partner with us again this lemonade season! Their dedicated shops and customers are among our longest standing partners and truly care about helping kids with cancer," she said. "We are grateful for their continued partnership in helping end childhood cancer."

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In addition to the new Limeade Frozen Lemonade, guests can also enjoy Rita's signature Italian Ice made fresh daily on-site in a rotating selection of over 80 flavors. Other menu items include creamy Frozen Custard, signature Gelati, Concretes, Frozen Coffee, Rita's Blenders™, Milkshakes and more.

For those looking for even more sweetness, Rita's offers a loyalty program through their app where members can earn rewards on their purchases. New members will receive a free small Ice, Custard or Gelati after their first purchase just for signing up. The app is available for download from the Apple or Google Play stores or by visiting ritasice.com/app/.

To find your closest Rita's location and to learn more about their menu offerings, visit http://www.ritasice.com/. With the new Limeade Frozen Lemonade and the opportunity to support a great cause through ALSF, there's no better way to beat the summer heat than with a refreshing treat from Rita's Italian Ice & Frozen Custard.
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