The PennZone

MEMPHIS, Tenn. - PennZone -- Revenue Optics, the category-defining growth platform for B2B distributors, today announced the appointment of Matt Zimmermann as Executive Advisor, Finance & Operations. Zimmermann's addition marks a major milestone in Revenue Optics' mission to build the industry's first true platform business for sales transformation.

Zimmermann brings more than 30 years of senior finance and operations leadership across global and private equity–backed distributors. Throughout his career, he has guided multi-billion-dollar enterprises through M&A, integration, and large-scale transformation — consistently building financial frameworks that unlock sustainable growth.

His career highlights include:

• Chief Financial Officer, Envoy Solutions (a subsidiary of FEMSA (Fomento Económico Mexicano, S,A.B. de C.V.)– Led finance strategy during a period of rapid national consolidation and integration.
• Vice President & CFO, North American Corporation – Oversaw finance, IT, and operations for a specialty distributor and supported its successful acquisition and transition into Envoy Solutions.
• Senior Financial Leadership, Communications Supply Corporation (a WESCO subsidiary) – Partnered with Ali Hasham to build the financial case for proactive inside sales coverage, driving double-digit growth.
• Senior finance leadership roles at ConAgra Brands, Alliant Foodservice, and Fortune Brands.

As an Advisor, Zimmermann will:

• Impose CFO-level discipline on ROI models, proposals, and platform economics.
• Strengthen boardroom credibility, positioning Revenue Optics' solutions as strategic growth investments.
• Guide operational scale, ensuring the platform grows with Fortune 500 rigor.
• Shape platform expansion, positioning Revenue Optics as the category owner in distribution growth.

"Revenue Optics is not just a consultancy — it's a modern growth platform," said Zimmermann. "By embedding financial rigor into sales transformation, we can rewrite how distributors and their investors think about growth. I'm excited to help Ali and the team drive this next era."

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"Matt's arrival signals the next chapter," said Ali Hasham, Founder & CEO of Revenue Optics. "He's been a CFO at scale, he's operated in PE-backed environments, and he's partnered with me directly on proving the ROI of inside sales. With his expertise, Revenue Optics gains the operational and financial muscle to match our ambition. This isn't just consulting — this is building the platform that will define the future of growth in distribution."

Zimmermann joins a growing bench of senior advisors as Revenue Optics accelerates its multi-engine growth strategy: consulting, recruiting, and platform expansion — with a clear path to category dominance.

About Revenue Optics

Revenue Optics is built by former sales leaders with decades of distribution expertise. The firm helps distributors and sales-driven organizations achieve sustainable growth by aligning sales strategy, recruiting, and enablement into one cohesive system. Positioned as Distribution's Growth Engine, Revenue Optics specializes in inside sales transformation, SDR recruiting, and performance-based consulting—equipping clients with the talent, tools, and operating discipline to modernize their sales models, expand account coverage, and unlock the next era of organic growth.

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For more information, visit www.revenueoptics.com.

Press Contact

Name: Ali Hasham
Title: Founder & CEO
Email: Press@revenueoptics.com