The PennZone

LEHIGH VALLEY, Pa. - PennZone -- Media Advisory: Invitation to attend Tuesday, Feb. 20th at 11 a.m.

Press briefing and preview for the 2024 Lehigh Valley Auto Show

"For the Love of Cars"

The Greater Lehigh Valley Auto Dealers Association will host a press preview and conference on Tuesday, February 20th, offering media a first look at some of the new models to be displayed at the 2024 Lehigh Valley Auto Show. This year's show will feature 140,000 sq. ft. of new vehicles, classic vehicles, custom and tuner vehicles, crossover vehicles, hybrid vehicles, full electric, trucks, and cycles in three contiguous venues. The show will begin on Thursday, March 21st, with the 2024 VIP Gala held the evening of March 20th. The Gala this year will be benefitting the nonprofit Bloom for Women. It will again be held at Lehigh University's Goodman Campus and will run through Sunday, March 24th. Visit the new LehighValleyAutoShow.org website for more!

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WHEN:

11 a.m., Tuesday, February 20, 2024

WHERE:

Stabler Athletic and Convocation Center, Murray H. Goodman Campus Lehigh University, 124 Goodman Drive, Bethlehem, PA 18015

WHAT:

Preview of the 2024 auto show, including vehicles on-site inside Stabler Center, and announcement of new & featured events and vehicles. Interview opportunities as well as photo/video ops of vehicles to be featured at the 2024 Lehigh Valley Auto Show.

Included vehicles:

THE ALL - NEW REDESIGN 2024 MERCEDES E-350
THE ALL - NEW REDESIGN 2024 PORSCHE CAYENNE
THE 2024 AUDI Q8 ETRON SPORTBACK
THE 2024 GMC DENALI
THE 2024 CADILLAC LYRIQ
THE 2024 JEEP GRAND CHEROKEE 4xe 30^th ANNIVERSARY
THE 2024 MITSUBISHI OUTLANDER PHEV
THE 2024 2LT CORVETTE

WHO:

Dan Moyer, Executive Director, Greater Lehigh Valley Auto Dealers Association

Keith Muir, 2024 Lehigh Valley Auto Show Chair, Greater Lehigh Valley Auto Dealers Association, Vice President, Star Buick GMC

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Carol Andersen, CEO, Bloom for Women

Founded in 1998, the Greater Lehigh Valley Auto Dealers Association is made up of 44 new car dealers with  77 franchises. They are responsible for 6,370 jobs, with a combined annual payroll of more than $390 million (according to the 2018 Automotive Industry Economic Impact Study prepared by Auto Outlook, Inc.). The association produces several major events each year, including their signature event, the annual Lehigh Valley Auto Show. The association and its member dealers are very active in the community, supporting area nonprofit organizations as well as programs that recognize and educate local automotive technology students. The association's goal is to help consumers get the most from their experiences with the group's member dealerships in addition to doing its part to help the communities where its members live and work.