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Performance Hydration Leader Ready® Launches New Low-Calorie Sports Drink
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Hits the Road with Ready Light's "Lean and Clean" Mobile Tour Highlighted by Over 100 Unique Multi-State Events

PITTSBURGH - PennZone -- Ready® (@ready nutrition), one of the fastest growing sports nutrition companies in America with co-owners and Ready® Athletes Aaron Donald and Giannis Antetokounmpo, today announced the launching of a light version of Ready® Sports Drink, its advanced and science-based line of performance products designed to optimize hydration replenishment and energy production.

Ready® Light Sports Drink features the same essential elements to replenish fluid and electrolytes and boost energy based on the latest in sports nutrition and performance science, but with only 20 calories.  That includes:
  • A scientifically formulated blend of superfruits and B-vitamins
  • Superfruit carbohydrates infused from real food sources, meaning there is NO added sugar
  • An ideal and proprietary electrolyte blend that more accurately mirrors what athletes lose in sweat

"We've received great feedback with our initial launch of Ready® Sports Drink last year with its improved sports-hydration fueling, so we took the next logical step with this lower calorie option that still features super fruit carbohydrates and the ideal electrolyte blend without any added sugar,"  said Pat Cavanaugh, Ready Founder and CEO.

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Ready® Light will be available initially in 16.9 oz. sizes with four (4) flavors—Classic Lemonade, Mango Lemonade, Strawberry Lemonade and Watermelon Lemonade.  More flavors will be added  later in the year.  Ready® Light will be available at selected major regional grocery chains including Publix, Food Lion and  Giant Eagle.

Kicking off in March, the Ready® Light "Lean and Clean" Mobile Tour highlights its newest best-in-class sports drink introduction into the marketplace.  The tour hits the road with an eye-catching Ready® Light branded super van and will tour multiple states with product sampling and giveaways including Florida, Georgia, South Carolina, North Carolina, Virginia, Ohio and Pennsylvania. The tour will stop at numerous colleges and universities and Ready® Sports Drink retailers including Walmart, Dollar Tree, Publix, Food Lion and Giant Eagle.

The tour will be hosting over 100 sampling events during its mid-March through mid-May schedule.

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"We wanted to make a splash and have fun introducing our light version of Ready® Sports Drink,"  noted Cavanaugh.

One of the tour's first stops will be at the Miami Tennis Open, March 19 – April 2, supporting the brand's being named the Official Sports Drink of the Tournament and Ready® Athlete Jessica Pegula, America's top-ranked player.

About Ready®
Ready® was founded in 2012 by former University of Pittsburgh basketball team captain, Pat Cavanaugh.

http://www.teamready.com

Media Contact
Joe Favorito
joefavorito2@gmail.com
917-566-8345


Source: Ready

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