The PennZone

NEW YORK - PennZone -- Graphis, the leading publisher of books on graphic design, announced the upcoming publication of Kit Hinrichs' Narrative Design: A Fifty-Year Perspective. Available for pre-order, the book releases late summer 2023, with a hardcover book and a deluxe signed limited edition in a slipcase.

As a globally renowned graphic designer, Hinrichs' approach is rooted in the power of storytelling. Narrative Design presents a collection of his work highlighting his creative thinking and effective design solutions. This book is arranged according to categories of work and graphic approaches, offering unprecedented insight into his creative process. His work has impressed clients and viewers worldwide, covering an impressive range of award-winning experiences from identity and publication design to packaging and exhibition design.

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"Writing this book has been a wonderful journey for me, not only because it allowed me to reflect on my work over the past fifty years but also because it gave me the opportunity to showcase the importance of storytelling in design," shared Kit Hinrichs. "To me, design is not just about creating something that looks good, but it is about creating something that communicates a message and tells a story. I hope that designers can use this book as a source of inspiration for their own work, and it will encourage them to explore new approaches to design in unique and effective ways."

With over two decades of experience as a partner at Pentagram, one of the world's leading design firms, Hinrichs founded Studio Hinrichs in 2009, where he continues to inspire and create awe-inspiring designs.

Pre-order sales for Narrative Design: A Fifty-Year Perspective are available at Graphis.com. For retail sales, contact Consortium.

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About Graphis
Graphis' prestigious awards and publications celebrate the work of talented designers, ad agencies, photographers, and illustrators from all corners of the world.

Kit Hinrichs
Principal and Creative Director of Studio Hinrichs, San Francisco, Kit Hinrichs studied at ArtCenter College of Design in Los Angeles, California. He served as principal in several New York and San Francisco design offices before spending 23 years as a partner in Pentagram. In 2009 Hinrichs opened Studio Hinrichs, incorporating a wide range of projects from branding to exhibition design. Hinrichs is a recipient of the prestigious AIGA medal and the Ladislov Sudner Prize. His work is in the permanent collections of the Museum of Modern Art, New York, and San Francisco, the Los Angeles County Museum of Art (LACMA ), the Denver Museum of Art, and the Letterform Archive. In addition to Narrative Design, Kit co-authored four books, including Typewise, Long May She Wave, 100 American Flag Icons, and The Pentagram Papers.