The PennZone

PITTSBURGH - PennZone -- So many companies are preparing to migrate from Universal Google Analytics (UA) to Google Analytics 4 (GA4) over the next 9 months. To help those companies get started, Premier Google Partner Direct Online Marketing (DOM) has released an exclusive GA4 setup checklist today.

Compiled by two of DOM's Senior Digital Analysts, the GA4 Setup Checklist is an effective starter guide for companies of all sizes that need to learn if:

• They are making the setup process too complicated
• Their implementation follows best practices
• They are unsure if they are ready for when GA4 fully replaces UA
• They want to make sure they avoid any future "Oh $#!+" moments with their marketing analytics

In conversations with mid market size companies, DOM leadership, analysts, strategists, and client success managers hear a lot of uncertainty about how to get started with setting up a migration plan from UA to GA4.

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While companies still have time to wait to migrate, the longer they wait, the sooner July 1, 2023 is going to come.

On that day, the Google Analytics they've all grown to know and love is going to cease to exist.

Setting up GA4 is more than a simple change of tracking scripts and fields in Google Tag Manager. Instead, every GA4 migration plan should serve as the first step towards shifting how a company is going to measure web performance.

The Google Analytics 4 setup checklist from DOM includes:

• What you need to plan and prepare before getting started
• 15 settings to review as you prepare GA4 properties, data streams, and data collections
• Tips for setting up event and conversion tracking
• Applicable integrations to connect
• 3 best practices hand selected by our team of digital analysts

Whether or not a company has already implemented the GA4 setup assistant, this checklist will be helpful to confirm the completed migration will provide marketing teams with meaningful insights.

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While there are multiple team members at mid market companies who will be involved in the GA4 migration process, the checklist created by DOM's Senior Digital Analysts will provide the most value to:

• Seasoned marketing leaders responsible for data-driven decision making
• Growth Hackers always looking for the next opportunity
• Emerging pros who regularly report to leadership from Google Analytics

Marketing pros ready to invest the time to get meaningful insights from the data provided by GA4 can download DOM's exclusive setup checklist for free at https://www.directom.com/ga4-setup-checklist/.

For more information on the checklist or to schedule a measurement strategy consultation with DOM's team of digital analysts, please visit https://www.directom.com/.