The PennZone

LONDON - PennZone -- Cogs and Marvel has expanded its EMEA leadership team with the appointments of Hina Mistry as Managing Director EMEA, Terry Olivo as Creative Director, Amanda Alexander as Business Development Director EMEA and the promotion of Eliza McLaughlin to Head of Production. The appointments support the agency's next phase of growth across the region.

Mistry joins from Jack Morton Worldwide, TBA Group, Pixel Artworks and Imagination, bringing extensive experience leading global brand experiences and client partnerships.

Olivo brings 15 years' experience in experiential creative leadership. His career includes George P. Johnson Experience Marketing, Jack Morton Worldwide, Media.Monks, and SEEN Presents, with work for Google, Netflix, TikTok, ABBA Voyage, Alexander McQueen, Heineken and GSK.

Alexander joins with a background in business development, marketing and brand experience, following senior roles at Identity, The Department, Black Sun, Conran Design Group, MerchantCantos, World Television and PR Newswire.

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McLaughlin, promoted to Head of Production earlier this year, joined Cogs & Marvel in 2022. Her background spans experiential, virtual production, television, film and digital content, including StudioCanal, Amazon Business, Virgin Media Ireland and BBC Worldwide.

Alan Doyle, CEO at Cogs & Marvel, said:

"Cogs & Marvel is entering an important stage of growth, and these appointments give us the senior leadership, creative depth and commercial focus we need to build with intent.

Hina, Terry and Amanda each bring serious experience from some of the most respected agencies in our industry. Eliza is an exceptional homegrown talent. They all understand what it takes to deliver work that is strategically sharp, creatively strong and operationally sound. Their appointments strengthen the team at exactly the right moment."

Hina Mistry said:

"What stood out to me about Cogs & Marvel from the very beginning was a people-first culture built on listening to understand before moving to solutions. That approach creates real clarity, strong relationships and an environment where talented people can do their best work. I'm looking forward to helping shape the next stage of growth across EMEA, building trusted client partnerships and ensuring we continue to deliver work that is creatively ambitious and meaningful for the people it reaches."

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Terry Olivo said:

"The opportunity to help shape the creative direction of Cogs & Marvel in EMEA is hugely exciting. The agency has a strong culture and a real appetite for work that connects brands with audiences in meaningful, memorable ways."

Amanda Alexander said:

"Cogs & Marvel has brilliant people, loyal clients and a strong ambition for growth. I'm looking forward to building new relationships and helping more brands understand what we can deliver together."

Eliza McLaughlin said:

"Returning to Cogs & Marvel after maternity leave and stepping into the Head of Production role has been equal parts terrifying and exhilarating, which is probably a good sign. It's exactly the kind of challenge I love.

For me, production has never been about saying no. It's about finding smarter ways to say yes, protecting creative ambition while delivering with confidence and care. I'm looking forward to building on what we've already created together and helping our team do the best work of their careers."

For more information visit:
https://www.cogsandmarvel.com/news/cogs-and-marvel-expands-emea-leadership-team-for-next-phase-of-growth