The PennZone

BETHLEHEM, Pa. - PennZone -- Lehigh Valley-based marketing and video production agencies, Social T Marketing & PR and ASR Media, announced they have merged to form Turnstone Creative, LLC (Turnstone), effective January 1, 2026. The merger brings together two mission-driven organizations to create a full-service communications and marketing agency grounded in strong client relationships, disciplined execution, and long-term impact. As of January 1, 2026, both ASR Media and Social T Marketing & PR have ceased independent operations.

Turnstone Creative unites deep expertise across public relations, marketing leadership, social media, digital communications, storytelling, and video production within a single integrated team. More importantly, the merger formalizes a long-standing collaboration built on shared values, complementary strengths, and a proven approach to client and project management.

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"This merger is about much more than expanding services," said Turnstone Co-Founder Ashley Russo. "By bringing our teams together, we are strengthening our ability to guide clients through change with confidence, care, and consistency."

Russo, founder of ASR Media, serves as Turnstone's Chief Community and Culture Officer. Tina Hasselbusch, founder of Social T Marketing & PR, serves as Chief Executive Officer. Additional members of the leadership team include President Katie Santana, Vice President of Operations Rachel Moyer, Vice President of Client Experience Stephanie Mettler, and Vice President of Post-Production Abby Mutschler.

The merger represents a natural evolution of the companies' relationship. In 2012, Russo, Hasselbusch, and Santana collaborated closely to launch ASR Media. In 2017, after identifying a growing need for strategic marketing and public relations services in the Lehigh Valley, Hasselbusch launched Social T Marketing & PR while continuing to work in close partnership with ASR Media. Over time, the firms developed shared systems, aligned standards, and a unified approach to client service.

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Turnstone Creative serves mission-driven nonprofits and businesses, taking the time to understand each organization's goals, challenges, and opportunities. The agency is known for dependable delivery, thoughtful guidance, and a willingness to look beyond defined scopes to support long-term success. Its work spans brand positioning, public relations, social media management, digital marketing, communications planning, content development, and high-impact video production.

Both legacy organizations bring strong records of excellence to the newly formed agency. ASR Media has earned regional and national recognition for its storytelling and video production, including nine Mid-Atlantic Emmy Awards and 31 nominations, as well as multiple leadership and philanthropic honors. Social T Marketing & PR has been recognized by Lehigh Valley Business and the Greater Lehigh Valley Chamber of Commerce, and has been repeatedly ranked by readers as the region's leading public relations firm and social media marketing agency.

Learn more about Turnstone's service offerings at turnstonecreativellc.com.