The PennZone

PHILADELPHIA, May 4, 2021 /PRNewswire/ -- West Africa's premier provider of high-quality housing and housing finance solutions announced an updated logo and a return to its founding corporate identity as Jobomax, on the heels of the expansion of its housing offering from its main operating base in Guinea to Sierra Leone and throughout the region.

Robert Hornsby, Co-Founder and CFO, offered some background on the evolution of the company branding, "when our company entered the housing business in 2014, we already had years of experience working with women's cooperatives in West Africa to develop more stable export markets for their fair trade products. To make a distinction between the Fair Trade Certified import work we had done under the Jobomax brand in Ghana, Burkina Faso and Mali and the housing work we were launching in Guinea, we created the American Homebuilders of West Africa (AHWA) brand and matching logo."

More on The PennZone

• San Diego Attorney Anthony Z. Vargas Narrows Practice to Employment Law, Representing Employees Only
• Solid Earth Introduces RealtyID, a Universal Identity Spine for the Real Estate Industry
• GGILabs Expands Local SEO Services to Help Businesses Compete in AI-Driven Search
• Sara Viteri, Turnstone Creative Senior Producer, Named to Lehigh Valley Business' Forty Under 40
• Boyertown Mechanic Travels to Nashville to Learn How AI Is Changing Auto Repair

Laura Prelle, Director of Marketing, added, "the AHWA brand served us well in establishing our identity in the sector as a trusted, high-quality alternative to the substandard housing options typically encountered by our target clients. However, as we contemplate the next stages of our growth across the region, and incorporate the lessons learned from clients, staff and partners during seven years in the market as AHWA, we have seen anew the strengths of the Jobomax brand, and have reimagined a brand image that better reflects the heart and spirit of of our mission as a company."

Asked about the motivation for returning to the founding Jobomax brand identity, Co-Founder and CEO Jonathan Halloran elaborated, "we are building a company that we want people to know about and talk about, whether they are excited about the house they have purchased from us, the new skills they have learned as a subcontractor working with us, or the ways we have helped their housing ministry make progress on its goals. In addition, our industry expertise from infrastructure to on-site job skills training can more easily be developed and expanded under the Jobomax brand. No matter who you are, where you live, or what language you speak, Jobomax effectively signifies trust and quality with an iconic identity and image."

More on The PennZone

• Colonial Nissan Earns Capital One Top Performing Dealership Award
• BlazeHive's AI SEO Agent Outranks Human Writers on 500+ Google Top-3 Results in 5 Months, on Autopilot
• Logistics Expert Asks A Question Biology Has Overlooked: How Evolution Assembles Coordinated Novelty
• Phinge Exposes Massive AI Security Risks, Claiming Its Patented Hardware-Verified Architecture Is The Only Safeguard Against Surveillance Capitalism
• Phinge & CEO Robert DeMaio Publicly Declare Cash Settlements or Judgments Alone Cannot & Will Not Remedy the Deep Public Harm of Infringing Its IP

The new logo retains the circular format of the company's original logo, and the image of a house, but takes on a dark blue tone - a color of trust, confidence, stability, loyalty, and reliability. The mark leaves part of the house outside the frame, signaling an understanding that the structure is only part of the picture - it is the buyer who makes that structure a home. Home is where the heart is, and for Jobomax and its clients, the African continent is always held closely in that heart.

Photo(s):
https://www.prlog.org/12868355

Press release distributed by PRLog

SOURCE Jobomax Global

---

Show All News | Disclaimer | Report Violation