Trending...
- CCHR Says New OIG Report Raises Concerns about Drugging Elderly with Antipsychotics
- Philadelphia Community Unites for Awareness 2 Wellness Annual Wellness Fair Focused on Healing, Hope
- Project Pretzel Introduces a New System for Running Renovation Projects with Built In Contracts and Real Time Execution
5th Annual National Black Voter Day Will Mobilize Black Voters Nationwide to Drive Unprecedented Turnout in the 2024 Election
NEW YORK, Sept. 18, 2024 /PRNewswire/ -- BET Media Group (a unit of Paramount, NASDAQ: https://www.prnewswire.com/news-releases/#finan..." rel="nofollow">PARAA; PARA), the world's largest media company dedicated to empowering the Black community and championing Black culture, is proud to continue its commitment to mobilizing Black voters through comprehensive voter education initiatives, community engagement, and strategic partnerships, leading up to the 5th Annual National Black Voter Day on September 20, 2024. BET has partnered with the National Urban League, NAACP, and over 40 other civic engagement partners to amplify this nonpartisan initiative. It focuses on empowering Black voters to participate in local, state, and national elections each year, protecting Black voters against disenfranchisement and suppression, and educating them on their collective power.
On September 20, BET is committed to utilizing its national reach, scale, and impact to roll out a suite of activities to maximize voter registration and create high-touch local market engagement in key markets. Civic engagement programming will be featured across linear channels, with lower thirds displaying QR codes linked to voter registration information. On digital and social platforms, BET will launch voter education and registration campaigns, including public service announcements from the Divine 9 and young leaders, along with influencer and talent engagement. In-market activations will include Vote Fest Rally in Philadelphia, NextGen America and HBCU integrations, and partner events in key markets. BET will also engage broadcast, radio, and print press to amplify the day's importance.
"BET is dedicated to educating and amplifying the voices of Black voters and the issues most relevant to the Black community," said Kimberly Paige, EVP, Chief Marketing Officer and Co-Lead of Social Impact at BET. "By convening with partners like the National Urban League, NAACP, and more, we are uniting resources and expertise to create an urgent and collective force that not only raises awareness but also drives real change. National Black Voter Day is about ensuring our community's voice is loud, clear, and impossible to ignore."
More on The PennZone
"Our mission with National Black Voter Day is to inform Black voters with targeted, data-driven insights that speak directly to their needs and concerns," said Tiyale Hayes, EVP of Insights and Multiplatform Analytics and Co-Lead of Social Impact at BET. "Armed with this knowledge, we are mobilizing communities to take action and turn awareness into power at the polls. This is about more than voting—it's about igniting a movement that ensures the Black community's voice shapes the future."
BET's voting plan revolves around three key moments: Registration on National Black Voter Day (September 20), Early Voting highlighted during the BET Hip Hop Awards 2024, and Turnout on Election Day (November 5). BET will spotlight each phase with tailored initiatives to educate and encourage voter participation across its platforms.
NextGen America + HBCU Integration
BET has partnered with NextGen to host an HBCU campus cookout and concert focused on voter registration among young voters. Hosted by Pretty Vee, with special musical performances from Rapsody and Finesse2Tymes, a National Voter Registration Day event held at North Carolina A&T University on Sept. 17, 2024, further integrating HBCUs into the campaign and solidifying their role in driving voter participation.
A Community Conversation
BET will host "Power in Our Hands: Black Men and the Path to Political Impact," a community conversation at Philadelphia City Hall on September 20, 2024. The conversation will feature Councilmember Isaiah Thomas and other local leaders. Moderated by Tiyale Hayes, BET's EVP of Insights and Multiplatform Analytics and Co-Lead of Social Impact, the panel will explore key statistics on Black male voters and discuss the issues most important to them, highlighting the critical role of voting in amplifying their voices. BET and its coalition partners, the National Urban League and NAACP, will be recognized for their work promoting civic engagement, voter registration, and participation ahead of the election.
VOTE FEST RALLY
BET VOTE FEST will kick off in Philadelphia, PA, on September 20, 2024, co-hosted by Yandy Smith and Beano French with a dynamic lineup featuring performances by JT, Pusha T, KUR, Karrahbooo, DJ Diamond Kuts, and Lincoln University's "ORANGE CRUSH" Roaring Lion Marching Band. The event will also include remarks from Councilmember Isaiah Thomas, Senator Vincent J. Hughes, National Urban League Senior Vice President of Equitable Justice and Strategic Initiatives Jerika Richardson, Pastor Carl Day, and other special guests and performances. Attendees can look forward to interactive civic engagement zones and onsite voter registration stations. The event aims to deliver powerful messages about the importance of voting, inspiring individuals to amplify their voices, register, and take action at the polls this November.
More on The PennZone
For more information on National Black Voter Day and BET's broader election initiatives, visit BET.com/VOTE and join the conversation on social media using the hashtags #BETWeVote and #NationalBlackVoterDay.
About BET Media Group
The BET Media Group, a unit of Paramount (NASDAQ: PARAA; PARA), is the world's largest media company dedicated to entertaining, engaging, and empowering the Black community and championing Black culture. Connecting Black audiences through a portfolio of brands including BET, BET+, BET Gospel, BET HER, BET International, BET Jams, BET Soul, BET Studios, and VH1, the BET Media Group is a thriving media ecosystem of leading interconnected platforms across cable TV, streaming, digital, studios, live events and international. For more information about BET, visit www.bet.com and follow @BET on social platforms. For more BET news announcements, follow us on social @BET_PR.
About National Urban League
The National Urban League is a historic civil rights organization dedicated to economic empowerment in order to elevate the standard of living in historically underserved urban communities. The National Urban League spearheads the efforts of its 92 local affiliates through the development of programs, public policy research and advocacy, providing direct services that impact and improve the lives of more than 2 million people annually nationwide. Visit www.nul.org and follow us on Facebook, Twitter, and Instagram: @NatUrbanLeague.
SOURCE BET
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
440k+
Newsrooms &
Influencers
9k+
Digital Media
Outlets
270k+
Journalists
Opted In
GET STARTED
NEW YORK, Sept. 18, 2024 /PRNewswire/ -- BET Media Group (a unit of Paramount, NASDAQ: https://www.prnewswire.com/news-releases/#finan..." rel="nofollow">PARAA; PARA), the world's largest media company dedicated to empowering the Black community and championing Black culture, is proud to continue its commitment to mobilizing Black voters through comprehensive voter education initiatives, community engagement, and strategic partnerships, leading up to the 5th Annual National Black Voter Day on September 20, 2024. BET has partnered with the National Urban League, NAACP, and over 40 other civic engagement partners to amplify this nonpartisan initiative. It focuses on empowering Black voters to participate in local, state, and national elections each year, protecting Black voters against disenfranchisement and suppression, and educating them on their collective power.
On September 20, BET is committed to utilizing its national reach, scale, and impact to roll out a suite of activities to maximize voter registration and create high-touch local market engagement in key markets. Civic engagement programming will be featured across linear channels, with lower thirds displaying QR codes linked to voter registration information. On digital and social platforms, BET will launch voter education and registration campaigns, including public service announcements from the Divine 9 and young leaders, along with influencer and talent engagement. In-market activations will include Vote Fest Rally in Philadelphia, NextGen America and HBCU integrations, and partner events in key markets. BET will also engage broadcast, radio, and print press to amplify the day's importance.
"BET is dedicated to educating and amplifying the voices of Black voters and the issues most relevant to the Black community," said Kimberly Paige, EVP, Chief Marketing Officer and Co-Lead of Social Impact at BET. "By convening with partners like the National Urban League, NAACP, and more, we are uniting resources and expertise to create an urgent and collective force that not only raises awareness but also drives real change. National Black Voter Day is about ensuring our community's voice is loud, clear, and impossible to ignore."
More on The PennZone
- Karen D. Gentry Announces New Book Focused on Relationships and Personal Growth
- AWARENESS TO WELLNESS: Imhotep Institute Charter High School
- Colonial Nissan Honors Serge Panchenko for 25 Years of Service
- New plusOne Research Finds the Orgasm Gap Is a 30-Point Chasm — and Confirms It Isn't Biology
- CCHR Report Links 145 Violent Incidents to Psychiatric Drug Exposure, Urges National Oversight and Action
"Our mission with National Black Voter Day is to inform Black voters with targeted, data-driven insights that speak directly to their needs and concerns," said Tiyale Hayes, EVP of Insights and Multiplatform Analytics and Co-Lead of Social Impact at BET. "Armed with this knowledge, we are mobilizing communities to take action and turn awareness into power at the polls. This is about more than voting—it's about igniting a movement that ensures the Black community's voice shapes the future."
BET's voting plan revolves around three key moments: Registration on National Black Voter Day (September 20), Early Voting highlighted during the BET Hip Hop Awards 2024, and Turnout on Election Day (November 5). BET will spotlight each phase with tailored initiatives to educate and encourage voter participation across its platforms.
NextGen America + HBCU Integration
BET has partnered with NextGen to host an HBCU campus cookout and concert focused on voter registration among young voters. Hosted by Pretty Vee, with special musical performances from Rapsody and Finesse2Tymes, a National Voter Registration Day event held at North Carolina A&T University on Sept. 17, 2024, further integrating HBCUs into the campaign and solidifying their role in driving voter participation.
A Community Conversation
BET will host "Power in Our Hands: Black Men and the Path to Political Impact," a community conversation at Philadelphia City Hall on September 20, 2024. The conversation will feature Councilmember Isaiah Thomas and other local leaders. Moderated by Tiyale Hayes, BET's EVP of Insights and Multiplatform Analytics and Co-Lead of Social Impact, the panel will explore key statistics on Black male voters and discuss the issues most important to them, highlighting the critical role of voting in amplifying their voices. BET and its coalition partners, the National Urban League and NAACP, will be recognized for their work promoting civic engagement, voter registration, and participation ahead of the election.
VOTE FEST RALLY
BET VOTE FEST will kick off in Philadelphia, PA, on September 20, 2024, co-hosted by Yandy Smith and Beano French with a dynamic lineup featuring performances by JT, Pusha T, KUR, Karrahbooo, DJ Diamond Kuts, and Lincoln University's "ORANGE CRUSH" Roaring Lion Marching Band. The event will also include remarks from Councilmember Isaiah Thomas, Senator Vincent J. Hughes, National Urban League Senior Vice President of Equitable Justice and Strategic Initiatives Jerika Richardson, Pastor Carl Day, and other special guests and performances. Attendees can look forward to interactive civic engagement zones and onsite voter registration stations. The event aims to deliver powerful messages about the importance of voting, inspiring individuals to amplify their voices, register, and take action at the polls this November.
More on The PennZone
- Best Companies Group Launches Free Best Accounting Firms to Work For Program
- Pittsburgh Practitioner Launches #1 Amazon Bestselling Book Built on Nobel Prize–Winning Science
- Food Journal Magazine Unveils Its Latest 'Best of Los Angeles' Culinary Discoveries
- Boston Industrial Solutions Launches Natron® 717S Series: A New Flexible UV LED Ink for Ricoh GH2220 Printheads
- 5 Things NYC Courier Services Won't Tell You About How Same-Day Delivery Actually Works
For more information on National Black Voter Day and BET's broader election initiatives, visit BET.com/VOTE and join the conversation on social media using the hashtags #BETWeVote and #NationalBlackVoterDay.
About BET Media Group
The BET Media Group, a unit of Paramount (NASDAQ: PARAA; PARA), is the world's largest media company dedicated to entertaining, engaging, and empowering the Black community and championing Black culture. Connecting Black audiences through a portfolio of brands including BET, BET+, BET Gospel, BET HER, BET International, BET Jams, BET Soul, BET Studios, and VH1, the BET Media Group is a thriving media ecosystem of leading interconnected platforms across cable TV, streaming, digital, studios, live events and international. For more information about BET, visit www.bet.com and follow @BET on social platforms. For more BET news announcements, follow us on social @BET_PR.
About National Urban League
The National Urban League is a historic civil rights organization dedicated to economic empowerment in order to elevate the standard of living in historically underserved urban communities. The National Urban League spearheads the efforts of its 92 local affiliates through the development of programs, public policy research and advocacy, providing direct services that impact and improve the lives of more than 2 million people annually nationwide. Visit www.nul.org and follow us on Facebook, Twitter, and Instagram: @NatUrbanLeague.
SOURCE BET
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
440k+
Newsrooms &
Influencers
9k+
Digital Media
Outlets
270k+
Journalists
Opted In
GET STARTED
Filed Under: Business
0 Comments
Latest on The PennZone
- New Research Identifies "Vacation Compatibility Gap" as the Hidden Force Shrinking How Long and With Whom Americans Travel
- Melospeech Inc. Awarded New NYSDOH BEI Contract in New York
- Five-star Review for Berklee School of Music Textbook
- Advanced TeleSensors Appoints AgeTech Innovator Tiffany Wey, MBA as Vice President of Sales & Marketing
- Daniel Kaufman Real Estate Venture LoneStar Kaufman Development Partners Expands
- Burkentine Builders Break Ground for Valley West Community
- Brian D Chase Selected to the 2026 Nation's Top One Percent Personal Injury Lawyers
- Most Americans Choose Their Water Brand Because of Its Natural Source — Yet Fewer Than 3 in 10 Understand What Spring Water Actually Is
- Unlocking Multi-Sector Growth; Graphite Acquisition Powers EV Entry While Streamlined Consumer Snack Business Fuels Growth: (N A S D A Q: SOWG)
- Permian Museum Adds Carbonaceous Chondrite Reference Photos
- L2 Aviation Receives FAA STC and PMA for Klatt Works SAVED™ Smoke Vision System
- Axencis Launches Performance Partnership for Brand Protection
- CCHR Says New OIG Report Raises Concerns about Drugging Elderly with Antipsychotics
- Philadelphia Community Unites for Awareness 2 Wellness Annual Wellness Fair Focused on Healing, Hope
- West Park Arts Fest 2026 Returns to Philadelphia for a Day of Music, Art, and Cultural Celebration
- Project Pretzel Introduces a New System for Running Renovation Projects with Built In Contracts and Real Time Execution
- Freedomtech Solutions creates 'Global Data Centre Network (IDCN)'
- D&D Journey–Children with Disabilities Matter Names JBlair Brown as New PR & Marketing Director
- Dual-Engine Growth Strategy Ignited: AI Infrastructure Breakout Meets Scalable Circular Economy Expansion: Marwynn Holdings, Inc. (N A S D A Q: MWYN)
- Super Bowl Champion Marvel Smith Inspires Launch of MVP-IQ Platform to Help Football Players Develop and Get Recruited Like the Pros