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WOODBURY, Minn., Sept. 13, 2023 ~ Waxing the City Franchisor, LLC, a leading brand under Self Esteem Brands, has announced the signing of multiple franchise development agreements to accelerate its nationwide growth. The brand has added 55 units to its pipeline since May, with recent multi-unit deals in Philadelphia (15 units), Minneapolis-Saint Paul (10 units), Atlanta (nine units), Bay Area, California (six units), Austin, Texas (three units) and Nashville, Tennessee (three units).
Nick Herrild, president of Studio Division/Waxing the City at Self Esteem Brands, said: "This has been a transformative year for Waxing the City and we're experiencing growth in 2023 previously unseen for our brand. Our core differentiation lies in our unwavering commitment to innovation, quality and personalized services. We've redefined the waxing experience by providing the best service and custom-formulated wax. This approach has resonated profoundly, attracting a surge of passionate entrepreneurs eager to franchise with us. Our unique blend of expertise, support and a proven business model helps drive the bottom line for our franchisees and we're excited to continue to add new operators to our brand."
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The latest growth reflects increased consumer demand for self-care services across the country and Waxing the City's simplified business model. Many of these agreements have been signed by first-time Waxing the City franchisees who are looking to make their mark in the wellness industry. The brand is on pace to finish 2023 with 30 new studios open for business – double the amount of locations opened in 2022.
Waxing the City has experienced 14 consecutive quarters of positive sales growth and is building its franchisee average unit volume (AUV) with a focus on retail sales, Club Orange loyalty memberships and advanced service offerings. The company's ability to cater to consumers' demand for services that go beyond waxing – including lash and brow lifts, tints and laminations – has positioned it as a one-stop shop for all waxing and body care needs.
Franchise opportunities are available in regions across the U.S., with candidates needing a passion for self-care services along with a minimum net worth of $250,000 and liquid capital of $100,000. For more information about development opportunities visit https://www.waxingthecity.com/franchise/.
As part of Self Esteem Brands' portfolio of wellness and fitness brands, Waxing the City is now one of America's largest waxing franchises with more than 150 locations nationwide. Founded by four women in 2003 it offers waxing services tailored to meet customers' needs in an ever evolving space while maintaining extremely high overall client satisfaction scores - 94% saying they are highly satisfied with their service results and experience visiting a studio.
Nick Herrild, president of Studio Division/Waxing the City at Self Esteem Brands, said: "This has been a transformative year for Waxing the City and we're experiencing growth in 2023 previously unseen for our brand. Our core differentiation lies in our unwavering commitment to innovation, quality and personalized services. We've redefined the waxing experience by providing the best service and custom-formulated wax. This approach has resonated profoundly, attracting a surge of passionate entrepreneurs eager to franchise with us. Our unique blend of expertise, support and a proven business model helps drive the bottom line for our franchisees and we're excited to continue to add new operators to our brand."
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The latest growth reflects increased consumer demand for self-care services across the country and Waxing the City's simplified business model. Many of these agreements have been signed by first-time Waxing the City franchisees who are looking to make their mark in the wellness industry. The brand is on pace to finish 2023 with 30 new studios open for business – double the amount of locations opened in 2022.
Waxing the City has experienced 14 consecutive quarters of positive sales growth and is building its franchisee average unit volume (AUV) with a focus on retail sales, Club Orange loyalty memberships and advanced service offerings. The company's ability to cater to consumers' demand for services that go beyond waxing – including lash and brow lifts, tints and laminations – has positioned it as a one-stop shop for all waxing and body care needs.
Franchise opportunities are available in regions across the U.S., with candidates needing a passion for self-care services along with a minimum net worth of $250,000 and liquid capital of $100,000. For more information about development opportunities visit https://www.waxingthecity.com/franchise/.
As part of Self Esteem Brands' portfolio of wellness and fitness brands, Waxing the City is now one of America's largest waxing franchises with more than 150 locations nationwide. Founded by four women in 2003 it offers waxing services tailored to meet customers' needs in an ever evolving space while maintaining extremely high overall client satisfaction scores - 94% saying they are highly satisfied with their service results and experience visiting a studio.
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