The PennZone

ALEXANDRIA, Va. - PennZone -- Advanced Solutions International (ASI), a leading global provider of software and services for associations and non-profits, today announced that its Chairman & CEO Bob Alves and President & CTO Don Robertson have written an important new update to their 2015 book, The Association Exec's Guide to Improving Organizational Performance.  Learn more here:  www.advsol.com/assnbookpr.

The 4^th edition of the book provides guidance for associations that need to objectively evaluate systems on the market today and understand the key differences between Cloud-based Engagement Management System (EMS) platforms that are specifically designed to meet the needs of associations versus generic CRM-based software.

Alves and Robertson share case studies and valuable insights learned from working with nearly 4,000 clients worldwide.  The book offers best-practice advice on identifying and overcoming challenges, avoiding project pitfalls, eliminating data silos, transforming into a "Learning Organization," and beginning the journey to continuous performance improvement.

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The Association Exec's Guide to Improving Organizational Performance

Edited by ASI's Company Ambassador, Raphael Badagliacca, the book is available for a limited time from the company's website as a free download for association executives and the media.  Paperback copies will be available for purchase soon from Amazon, Lulu, and other online sources.

About ASI
Advanced Solutions International (ASI) is a leading global provider of cloud-based software to associations and non-profits.  We're the company behind iMIS, the Engagement Management System (EMS)™ that empowers you to engage your members anytime, anywhere, from any device.  Since 1991 we've helped thousands of clients grow revenue, reduce expenses, and improve performance by providing best practices, pragmatic client advice, and proven solutions.  Learn more at www.advsol.com.