The PennZone

DALLAS - PennZone -- Sureshot, a martech solutions company, is tackling the frustrations marketers experience in operating multiple marketing technologies by providing customers with new hybrid tech solutions. The company defines its hybrid tech approach as a triple-threat combination of technology, integrations, and managed services that utilize best practices to drive measurable results. The new approach is proven to enhance marketing's performance by automating a variety of mission-critical processes that cannot be solved by tech alone. The hybrid tech approach is being launched in conjunction with the release of several new product integrations for popular marketing tools.

"Marketers are inundated with technologies designed to enhance performance, but most are not seeing the ROI they hoped for because the integrations and processes required to make their tools work together are too complex and cumbersome. With our hybrid tech approach, customers have a seasoned team of experts at their disposal, who design and implement the processes, integrations and solutions that make their tools and systems work exactly the way they want—only with far fewer manual steps. We're big on streamlining processes and automating absolutely everything," said David York, the Founder and CEO of Sureshot.

More on The PennZone

• Trends Journal's Top Trends of 2026
• CollabWait to Launch Innovative Waitlist Management Platform for Behavioral Health Services
• Urban Bush Women Celebrates Bessie Award Nominations & Winter 2026 Touring
• Imagen Golf Launches "Precision Lessons" with Trackman iO in Newtown, PA
• New Report Reveals Surprising Trends in Illinois Airport Accidents

Marketers anxious to implement go-to-market strategies can now delegate this task to Sureshot's teams, who are skilled at automating complex workflows and deploying the company's robust list of martech integrations, which include over a dozen new releases. The new integrations leverage automation to address multiple marketing challenges, such as:

• Waterfall Enrichment — uses a multi-vendor data enrichment strategy (enrichment waterfall) to ensure the best third-party data provider is used to complete and enhance data.
• Integrated Personalization — automates the process of creating and sending the right content to the right person at the right time.
• Cross-Platform Journeys — connects and coordinates martech tools to send targeted communications across multiple channels and platforms in real-time.

Other marketing issues the integrations address include enhancing data validation, adding more marketing channels (i.e. SMS/MMS, RSS, etc.), automating sales outreach, and more.

"We want our hybrid tech approach to help customers feel empowered to automate more and more processes, so that they experience the full value of the investment they have made in their martech stack. Our expert services and ever-growing list of integration offerings enable marketers to pick and choose their favorite tools from all the top performers and have them seamlessly integrated into their stack by a certified martech professional."

More on The PennZone

• PebblePad Acquires myday to Deliver Unified Digital Campus Experiences for Student Success
• Adam Clermont Releases New Book – Profit Before People: When Corporations Knew It Was Dangerous and Sold It Anyway
• Dirty Heads, 311, Tropidelic, and The Movement to Headline Everwild Music Festival in 2026 with its largest lineup to date!
• VIP Vacations Honored by Lomas as One of Top Overall Travel Agencies
• The Stork Foundation Announces 2025 Year-End Impact and Grant Awards Amid Rising National Demand

Sureshot's Vice President of Revenue, Chris Petko, maintains that the new hybrid tech approach and integrations provide marketers with the options they need to scale multi-channel personalized campaigns. "Regardless of the combination of integrations a marketer chooses, they will find our hybrid tech approach makes automating the processes involved in sending the right message to the right person at the right time painless," said Petko.

Marketers interested in securing the services of Sureshot's martech teams to design more advantageous automated processes, deploy new integrations and deliver revenue-generating go-to-market strategies, should visit the Sureshot website. To learn more about the new product integrations Sureshot has available, see the full list here.

About Sureshot: We automate complex marketing and RevOps processes, so that marketers can resolve data challenges quickly and generate more revenue. Our solutions empower leaders to: use waterfall enrichment to enhance and validate data; scale personalized campaigns; activate new channels; automate sales outreach; and ensure customers enjoy a seamless experience across all platforms.