The PennZone

PHILADELPHIA - PennZone -- Shydiva Co. was recently approached by TJX to sell their merchandise in TJMaxx and Marshalls brick and mortar stores. The multinational retailer believes that their consumer and the Shydiva Co. shopper might share similar goals when looking for fashion accessories. These points of intersection give the partnership great promise for success and staying power. COVID-19 has certainly shifted consumer behavior within the fashion and retail spaces, and we're thrilled to announce a collaboration that will meet the needs of the business and the consumer.

Shydiva Co. was founded in 2015 in the Greater Philadelphia Area, with the intent to create fabulous, high-quality statement pieces for the fierce woman. The accessories brand carries other products within the category but primarily focuses on selling their handbags. Shydiva bags are where quality meets affordability. They also possess those fun and fierce qualities that the brand prioritized from its inception. The handbags come in a range of colors and some have very distinct names such as Tracee, Jade and Corinne. Shydiva also has a Luxe Collection, which consists of luxury totes in varying neutral colors with cardholders to match. Shydiva Co. truly creates the "bags you can't live without."

More on The PennZone

• Scientific Figure Releases Free Layout Template Libraries for Graphical Abstracts and Research Posters
• Permian Museum announces the addition of an Ancient Alien Artifacts photo gallery
• Philly Tailgates Announces Full 2026 Eagles Season Schedule, Opening With Back-to-back Events
• The Golden Jazz Fest Shuttle Returns for 2026
• KeysCaribbean Resorts Offer Savings On Vacations Through Aug. 31, Preview Exceptional Select Fall Rates of Less Than $200/Night

The company clearly outlines their values to be affordability, leadership and education, growth, and excellent customer service. Their ultimate goal is to create fabulous moments for women to feel confident and empowered when carrying their bags. Shydiva shares the sentiment that when you look good, you feel good. The fashion accessories brand is named after its founder, Shydiyah Gardner.

Gardner is a graduate of Indiana University of Pennsylvania's fashion merchandising program, finishing her bachelor's degree in 2017 and starting the handbag line during her studies in 2015. Her work also spans various domains within the retail space, holding positions in customer service, visual merchandising, and sales. The Shydiva Co. founder embodies the diva-like character on which the brand was founded, conveying an authenticity that would attract a major department store like TJX.

Shydiva Co. is headquartered in Philadelphia, Pennsylvania. Their mission is to give their customers fashionable products at affordable prices in an effort to create fabulous experiences that last forever. Shop their collection at www.shydiva.co or your local TJMaxx and Marshalls. You may also visit their instagram page @shydivaco for brand updates, sales and additional information.