The PennZone

~ Rita's Italian Ice & Frozen Custard, the world's largest Italian Ice concept, has announced its latest summer flavor in collaboration with the popular candy brand NERDS®. The new NERDS Grape flavored Ice will be available for a limited time at all Rita's locations starting July 8th, offering guests a nostalgic and refreshing treat.

NERDS Grape flavored Ice is a highly anticipated addition to Rita's menu, combining the sweet, crunchy and tangy flavors of NERDS candy with their signature Italian Ice. This unique flavor will be available in various forms, including as a Gelati layered with creamy Vanilla Custard and topped with BABY NERDS™ – the newest addition to Rita's toppings.

In partnership with NERDS, Rita's is proud to introduce BABY NERDS™ as an official dessert topping. These smaller versions of the popular candy pack just as much flavor and will be available at all Rita's locations starting July 8th. This innovative topping adds a playful and crunchy texture to any treat on Rita's menu.

"We are thrilled to introduce our guests to the innovative and adventurous sweet, crunchy and tangy flavor of NERDS® Grape flavored Ice this summer," said Madalyn Weintraub, Senior Director of Marketing at Rita's Italian Ice & Frozen Custard. "Being the first to launch the BABY NERDS™ topping is an incredible opportunity to offer our guests a unique and fun experience they can only find at Rita's."

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To celebrate the launch of BABY NERDS™, Rita's app users can enjoy a free taste of this exciting new topping when they purchase a Gelati or Gelati Blender. New app users who sign up before July 21st will also receive this reward as part of their loyalty program benefits.

Rita's signature Italian Ice is made fresh daily on-site and offers over 80 rotating flavors for guests to choose from. Along with their famous Italian Ice, Rita's also offers creamy Frozen Custard, Gelati, Concretes, Frozen Coffee, Milkshakes and more.

For those looking for even more sweetness, Rita's offers a loyalty program through their app where members can earn rewards on their purchases and receive a free small Ice just for signing up. The app is available for download on the Apple or Google Play stores or through ritasice.com/app/.

"We are excited to offer our guests a unique and fun experience with the launch of NERDS Grape flavored Ice and BABY NERDS™ topping," said Weintraub. "This partnership exemplifies our dedication to continually bringing fresh and exciting flavors to our menu. We can't wait for guests to create unforgettable summer memories with a Rita's in their hand!"

To find your nearest Rita's location and try the new NERDS Grape flavored Ice and BABY NERDS™ topping, visit http://www.ritasice.com/.

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