The PennZone

PHILADELPHIA , March 7, 2023 ~ Rita's Italian Ice & Frozen Custard is celebrating the 31st anniversary of its First Day of Spring celebration, where all guests will receive a FREE Italian Ice in the flavor of their choice on Monday, March 20, 2023. The company is expected to give away approximately 1 million cups of their classic Italian Ice at its 550+ locations combined.

In addition, from March 13 – March 20, all Rita's app users will have the opportunity to enter into a sweepstakes for a chance to win Free Ice for a Year by entering the promo code SPRING23 into their Rita's app. For complete rules and regulations, see www.ritasice.com/FDOS2023Sweeps.

Linda Chadwick, CEO of Rita's Italian Ice & Frozen Custard said: "We're excited to continue our beloved Italian Ice giveaway tradition on the First Day of Spring as we take pride in lifting the spirits of many of our fans across the country as spring means warmer weather is on its way. We hope to see everyone enjoying their free ice at Rita's on March 20, and encourage entering to win free ice for a year on the Rita's app."

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Rita's signature Italian Ice is made fresh daily and available in a rotating daily selection from over 75 flavors. The Italian Ice is made on-site daily and Rita's has a freshness policy where all unused ice is discarded after 36 hours. Other menu items at Rita's include creamy Frozen Custard, signature Gelati, Concretes, Milkshakes and more.

The company was founded in May 1984 by Philadelphia firefighter Bob Tumolo who created his prized family recipe to include real fruit and named it after his wife Rita. Since then, Rita's has staked its claim in the frozen treats industry by planting franchises across the country that offer a happy atmosphere as well as set the standard for fresh and quality-driven Italian Ice.

For more information about Rita's First Day of Spring famous free Italian Ice giveaway and to find your closest Rita's location, please visit www.ritasice.com.

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