The PennZone

PHILADELPHIA, Sept. 12, 2023 ~ Rita's Italian Ice & Frozen Custard, the beloved brand known for its delicious Italian Ice and Frozen Custard treats, is extending their Cold Brew Frozen Coffee lineup with a new Pumpkin flavor to appeal to guests' seasonal appetites. Available at all Rita's Italian Ice & Frozen Custard locations now for a limited time only, the Cold Brew Frozen Coffees will be featured in three flavors – new Pumpkin, Original Cold Brew, and Mocha.

Linda Chadwick, President & CEO of Rita's Italian Ice & Frozen Custard said: "Rita's introduced Cold Brew Frozen Coffee earlier this year and gave our guests the unparalleled taste and quality of Rita's in a beverage. The response was overwhelmingly positive, and we hope to continue to exceed their expectations and drive visits to Rita's with the addition of new Pumpkin Frozen Coffee as the season starts to change."

Madalyn Weintraub, Sr. Director of Marketing at Rita's Italian Ice & Frozen Custard added: "Summer may be coming to a close, but it is still very much Rita's season. We hope the addition of Pumpkin Frozen Coffee and upcoming fall-themed treats continues to drive excitement among guests throughout the fall season. We're pleased to offer the opportunity to try Pumpkin Frozen Coffee for free to all app users who download the Rita's app by September 17."

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Each Cold Brew Frozen Coffee is crafted with Rita's vanilla ice and custard, creating an indulgent, unique flavorful coffee experience. To mark the end of summer, Rita's app users who sign up through 9/17 will receive a free small frozen coffee reward in their app account so they can try the delicious new Pumpkin Frozen Coffee flavor for free through 9/24.

Rita's signature Italian Ice is made fresh daily on-site and available in a rotating daily selection from over 75 flavors. Other menu items at Rita's include creamy Frozen Custard, signature Gelati, Concretes, Milkshakes and more. Originally founded in May 1984 by Philadelphia firefighter Bob Tumolo who created his prized family recipe using real fruit which he named after his wife Rita; since then Rita's has staked its claim in the frozen treats industry by planting franchises across the country that offer a happy atmosphere as well as set the standard for fresh and quality-driven Italian Ice.

For more information about Rita's Cold Brew Frozen Coffees or to find your closest location please visit www.ritasice.com

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