The PennZone

PHILADELPHIA, July 28, 2025 ~ As the summer heat continues to rise, Rita's Italian Ice & Frozen Custard is bringing back a fan-favorite treat to help keep things cool. The largest Italian Ice concept in the world is excited to announce the return of Gummy Bear Italian Ice, a sweet and fruity flavor that quickly became a guest obsession when it was first introduced in 2023.

Made with white Italian Ice that tastes like a handful of gummy bears and mixed with real gummy bears throughout, this playful flavor is sure to bring back feelings of nostalgia and summertime fun. It's the perfect refreshment during a summer heat wave.

But that's not all - Rita's is also introducing an all-new Glittery Gummy Bear Gelati, adding a sweet shimmer to every visit. This magical layered combo features Gummy Bear Italian Ice, creamy Vanilla Frozen Custard, and a shimmering Unicorn Glitter topping. It's the ultimate treat for those looking for something cool and sweet after a day in the sun.

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"We're focused on creating craveable experiences that tap into nostalgia and spark joy at Rita's," said Madalyn Weintraub, Senior Director of Marketing at Rita's Italian Ice & Frozen Custard. "The return of Gummy Bear Italian Ice is a perfect example of this, and we're thrilled to bring it back in a new way with our Glittery Gummy Bear Gelati."

Fans can enjoy these frozen treats at participating locations for a limited time only, now through August 24 while supplies last. And for those looking for even more sweetness, they can download the Rita's Ice app to start earning rewards on their purchases. New members will receive a free small Ice, Custard, or Gelati after their first purchase just for signing up.

Rita's signature Italian Ice is made fresh daily on-site and offers over 80 rotating flavors. Other menu items include creamy Frozen Custard, signature Gelati, Concretes, Frozen Coffee, Rita's Blenders™, Milkshakes and more. To find your closest location and to learn more about Rita's Italian Ice & Frozen Custard, visit their website at http://www.ritasice.com/.

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