The PennZone

MEMPHIS, Tenn. - PennZone -- Revenue Optics, a fast-scaling commercial transformation and inside-sales consulting firm serving private-equity-backed distributors, manufacturers, and B2B organizations, today announced the appointment of Christine Schafer as Senior Talent Acquisition Partner – Sales Transformation. The hire accelerates the firm's recruiting platform buildout as Revenue Optics enters a decisive growth phase heading into 2026.

Christine brings 12+ years of experience sourcing, assessing, and placing high-impact commercial talent across manufacturing, distribution, technology, and financial services. Known for her precision in full-cycle recruiting, pipeline development, and enterprise-grade execution, she will anchor the firm's Talent Acquisition function supporting consulting clients, SaaS engagements, and the standalone Revenue Optics Recruiting business.

A Strategic Role Aligned to Client and Market Demand

In her role as Senior Talent Acquisition Partner – Sales Transformation, Christine will lead:

• Full-cycle recruiting for SDRs, BDRs, Inside Sales, Sales Operations, and other revenue-driving roles
• Pipeline creation and candidate management aligned to consulting delivery requirements and client growth plans
• Client-facing participation in role calibration, intake, and scoping sessions
• Business development support where deep talent expertise is required on proposals and strategic sales conversations

These responsibilities position Christine as a cornerstone leader in the national scale-up of Revenue Optics' commercial talent platform.

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Reinforcing a Proven Partnership

"Christine and I have had the opportunity to partner in the past on inside-sales team buildouts, and she consistently delivered at a level that moved the needle," said Ali Hasham, Founder & CEO of Revenue Optics. "Re-engaging with her in this next phase of our growth is a strategic win. She knows the pace we operate at, understands the commercial outcomes we drive, and brings a level of execution discipline that aligns perfectly with where we're taking the business."

Christine's Perspective

"I'm genuinely excited to work with Ali again," said Christine Schafer. "He brings a level of focus, energy, and execution discipline that is rare in this industry. His track record of scaling inside-sales and commercial teams speaks for itself, and he is widely recognized across the distribution sector for driving real transformation. Rejoining forces with him at Revenue Optics feels like a natural next step, and I'm energized to contribute to the momentum he's building."

Why This Matters to PE & Platform Leaders

As PE-backed platforms accelerate post-acquisition integration and inside-sales deployment, the buildout of Revenue Optics' recruiting firm creates a direct execution bridge between commercial strategy and talent deployment—compressing time-to-value under EBITDA-driven timelines.

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About Revenue Optics

Revenue Optics is built by former sales leaders with decades of distribution expertise. The firm helps distributors and sales-driven organizations achieve sustainable growth by aligning sales strategy, recruiting, and enablement into one cohesive system. Positioned as Distribution's Growth Engine, Revenue Optics specializes in inside sales transformation, SDR recruiting, and performance-based consulting—equipping clients with the talent, tools, and operating discipline to modernize their sales models, expand account coverage, and unlock the next era of organic growth.

For more information, visit www.revenueoptics.com.

Press Contact

Name: Ali Hasham
Title: Founder & CEO
Email: Press@revenueoptics.com