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RECOVERY CENTERS OF AMERICA AND PHILADELPHIA EAGLES LAUNCH LIFE-SAVING ADDICTION TREATMENT INITIATIVE
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~ Philadelphia Eagles and Recovery Centers of America (RCA) have joined forces in a multi-year partnership, with RCA becoming an official partner of the NFL team. This strategic alliance aims to make a positive impact not only in Philadelphia but also in communities across the nation.

As part of this collaboration, RCA will launch an outreach campaign at Lincoln Financial Field, home of the Eagles. The campaign will include an innovative program that aims to educate the community about addiction recovery resources and eliminate barriers to treatment. Through this stadium-based initiative, RCA hopes to showcase its evidence-based approach to recovery and encourage meaningful conversations about mental health.

In addition to this, RCA and the Eagles will work together on various community events that bring stakeholders together to promote fellowship and connection. This partnership is seen as a pivotal moment in breaking down the stigma surrounding addiction in America.

According to Brett Cohen, CEO of Recovery Centers of America, "By aligning with the Philadelphia Eagles, we're not just reaching fans – we're creating a national platform that normalizes conversations about recovery." He believes that when a major NFL franchise stands with them in this fight against addiction, it sends a powerful message that seeking treatment is nothing to be ashamed of.

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The collaboration between these two organizations demonstrates their mutual dedication to community well-being. Both parties will leverage their platforms to benefit fans, patients, supporters, and residents nationwide. As part of the agreement, RCA's branding will be prominently displayed throughout Lincoln Financial Field. It will also be strategically placed during game day radio broadcasts and integrated across the Eagles' digital, print, and social media channels.

Brian Napoli, Senior Vice President of Corporate Partnerships for the Philadelphia Eagles expressed his excitement about working with RCA. "Recovery Centers of America's expertise in delivering individualized treatment and exceptional patient experiences represents the type of community-focused partner we're proud to align with," he said.

This partnership is an extension of RCA's mission to help one million patients achieve lifelong recovery through evidence-based treatment programs. Currently, RCA operates 12 local treatment centers across seven states, with a focus on providing accessible and effective treatment options in neighborhoods throughout the region.

The collaboration between the Philadelphia Eagles and Recovery Centers of America is a significant step towards addressing addiction and promoting mental health awareness. By leveraging their platforms and resources, these two influential organizations hope to make a positive impact on individuals and communities across the nation.
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