New initiative empowers young people to help curb hate-fueled violence by their peers
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PITTSBURGH, Sept. 26, 2024 ~ The Eradicate Hate Global Summit, known as the most comprehensive international anti-hate gathering in the world, has recently announced the launch of a new initiative aimed at addressing the troubling rise of young people involved in hate-fueled violence, including mass shootings. The UP End Hate campaign, created by the summit's president Brette Steele, is the first of its kind to specifically target youth aged 12-22 and provide them with the necessary skills and resources to prevent acts of violence by their peers.

According to Steele, young people are often the first to notice warning signs from their peers who may be considering turning to violence. With this in mind, the UP End Hate campaign aims to empower youth to recognize these signals and take action before it's too late. This initiative comes at a crucial time as a newly released FBI crime report reveals an increase in hate crimes in the United States, despite a decline in other types of crime.

The UP End Hate campaign is a collaboration between Community Matters, The Reilly Group, and Moonshot and is funded by a grant from the U.S. Department of Homeland Security's Targeted Violence and Terrorism Prevention Grant Program. It builds upon the success of Eradicate Hate's SCREEN Hate campaign and includes a comprehensive website with online training as well as a dedicated Instagram account.

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Colleen Reilly, President and CEO of The Reilly Group Inc., emphasizes the importance of engaging young people in this campaign. She believes that they are best positioned to reach their peers and make a difference. "This campaign is created and built for youth, by youth," says Reilly. "We're excited to see the impact it will have on disrupting hate-based violence, and we invite everyone to get involved."

The Youth Advisory Council for UP End Hate consists of 20 diverse members from across the nation who provided input throughout the design phase of this initiative. As part of its efforts, UP End Hate will also be launching a pilot project involving in-person training at 10 middle and high schools across the U.S. Through an adapted version of the Community Matters Safe School Ambassadors Program, approximately 400 students will be trained to become "UPstanders" and help prevent acts of hate, aggression, and mistreatment.

Erica Vogel, CEO of Community Matters, expresses her organization's support for the UP End Hate campaign. "The launch of this campaign brings forth the issue of bullying and how we can better equip and empower our youth to stand up to hate-based violence," says Vogel. "Programs and campaigns such as this are needed more than ever, and we're proud to be a part of this important movement."

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The UP End Hate campaign complements Eradicate Hate's existing work with the Eradicate Hate Student Summit. The second annual Student Summit will take place alongside the 2024 Eradicate Hate Global Summit in Pittsburgh, PA and will include approximately 300 high school students from 29 school districts across Allegheny County.

To learn more about UP End Hate or register for the 2024 Eradicate Hate Global Summit, interested individuals can visit their respective websites. The summit offers both in-person attendance and a livestream option for those unable to attend in person. For media inquiries, please contact Deborah Maxson or Brad White using the provided contact information.

With the launch of UP End Hate, the Eradicate Hate Global Summit continues its mission to combat hate-fueled violence on a global scale. By targeting youth and empowering them to take action against hate, this initiative has the potential to make a significant impact in preventing future acts of violence.
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