The PennZone

GREENVILLE, S.C. - PennZone -- It will be quite some time before we fully understand the impact Covid-19 has had on our professional landscape, but one thing is certain: crises not only produce a plethora of temporary changes, but some significant long-lasting ones, too. Now, more than ever, it's imperative that companies reassess their growth opportunities in the new normal, and adjust their business models and practices accordingly. If the past 19 months have shown us anything, it's that resiliency is paramount when it comes to how business leaders evaluate and navigate their own new normals within their organizations.

Those not putting in systems, processes and practices right now will not survive next pandemic.

With today's celebration of endless hustle and grind, so many business leaders have found themselves focused on other's definitions of success: money, power, competition. But as the pandemic has proven, it's only those people and corporations who are clear on their own definitions, nimble in their approach and able to shift that can survive- and THRIVE- in the face of adversity.

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"Following my heart attack at 32, I had an epiphany: in order to best serve my colleagues and my clients, I had to focus all my energy on what was most important to me, on what ignited the fire within me, and on what felt in alignment with who I am and what I stand for. I realized that when we focus on our core values, we not only make more money, but we increase our productivity, boost our efficiency, feel less stress, and more overall satisfaction.  I want people to understand that we don't have to have to chase the dollars;  when we're in alignment and doing what matters most, the dollars come."

- Meliah Jefferson, Partner, Wyche Law Firm

As the nation reopens and business leaders are forced to re-evaluate what their businesses will look like moving forward, we as a country have watched as long-believed myths have been disproven and flexibility has reigned supreme. For example, multiple studies have shown that productivity while working from home is far superior to an office setting. On average, those who work from home:

• Spend 10 fewer minutes per day being unproductive
• Work one more day each week
• Are 47% more productive than their office counterparts

Having businesses based on committed goals and shared visions create brands that attract not only loyal clients, but also passionate team members. In other words, when we hire people who care about our businesses and share in our long-term values, we can trust them to help us achieve our goals and enhance our initiatives, whether or not we see them daily. When leaders- and corporations- are clear about who they are, where they are going, and how they intend to get there, they naturally attract and align with the right people. The very definition of resiliency, this is the key to building a new and improved professional landscape that the world has been waiting for.

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About Meliah Jefferson

Featured in Women's Day, Ebony, and USA Today, Meliah Jefferson is a top-level attorney, spokesperson, motivational speaker and heart attack survivor who used her childhood, wrought with tragedy and poverty, as the very foundation on which she has built a life- and legacy- of purpose.  Meliah has established herself as an authority on resilience while simultaneously using the power of her own story as a platform for empowering people around the world to build the lives they dream of, regardless of the cards they've been dealt.