The PennZone

PHILADELPHIA - PennZone -- The National Lacrosse League (NLL) today announced Powell Lacrosse as the first Foundational Partner of NLL UnBOXed™, the League's new, multi-national grassroots campaign unveiled last November.

Powell's high-quality lacrosse sticks, balls, goals, and assortment of accessories will be packaged as core components of the League's endowment to participating elementary and middle schools across North America, providing young boys and girls with new opportunities to play lacrosse as part of their school's physical education curriculum.

"We're thrilled to work with a world-class organization like the NLL on an initiative that puts lacrosse sticks in the hands of kids all over North America," said Ryan Powell, president of Powell Lacrosse. "My brother, Casey, and I first discovered the game of lacrosse as young kids when it was introduced in one of our elementary school gym classes. We were moved by the history of the game and quickly developed a deep love for playing.

More on The PennZone

• Communities In Schools of Eastern Pennsylvania Honors United Way and Local Leaders
• New Finnish Affiliate Site Ilmaiskierrokset.com Puts Wager-Free Spins in the Spotlight
• Major FDA Victory; Preservative-Free Ketamine Approved Ahead of November 10 Goal Date as Commercial Launch Opportunity Comes Into Focus for NRx Pharma
• Veterans Day Breakfast Celebration in Valley Forge to Honor America's Military Heroes
• Best Black Friday 2026 Deals on Lightweight Foldable Electric Wheelchairs – Save Up to 60%

"That moment changed the trajectory of our lives and those sticks really made us feel like we were part of something special," Powell continued. "We know firsthand what a program like NLL UnBOXed can do for a kid, and the thought of a Powell Lacrosse stick making a difference in the lives of kids really hits home."

NLL UnBOXed expands the League's multi-national activation footprint to include emerging lacrosse markets and key growth areas throughout North America in advance of the 2028 Summer Olympics in Los Angeles when sixes lacrosse, similar to the NLL's 6-on-6 box lacrosse game play style, returns as a medal sport for the first time since 1908.

"As we aspire to become 'The Next Major League' in North America, we know that amplifying lacrosse's participation growth among young boys and girls is fundamental to the short- and long-term success of every aspect of our business," said Kurt Hunzeker, NLL Executive Vice President, Commercial Operations. "Over the years, the legendary Powell family has demonstrated a clearly passionate commitment to growing lacrosse's stature worldwide, and we are proud to add the renowned Powell Lacrosse brand as the first Foundational Partner of NLL UnBOXed."

The NLL previously announced its partnership with NLL Hall of Famer Casey Powell, who is building the NLL UnBOXed school curriculum based on the successful SPEED Lacrosse® platform Casey developed after he retired from the NLL.

http://www.nll.com