The PennZone

SAN ANTONIO - PennZone -- Marketing Initiative Worx founder and CEO Liz Papagni has launched a new service, My CMO, for local and national small to medium businesses in need of Fractional CMO services. Papagni is a leading brand and marketing strategist who has worked with companies of all sizes, in a variety of industries.  She has also recently released the second edition of her bestselling book, Your Marketing Road Map.

A Fractional CMO helps companies fill an essential role in their organizations. Companies may be experiencing significant growth and need part-time marketing executive guidance to scale their business, or have made heartbreaking layoff decisions due to the pandemic that leave their company in need of leadership without the full-time salary budget in place.

Papagni says she started My CMO in the wake of the current economic uncertainty for several reasons, but most importantly, "For a fraction of the cost—and in a fraction of the time—a Fractional CMO can provide key leadership collaboration to help drive more revenue and solidify internal infrastructure—a win-win for organizations."

More on The PennZone

• Make America French Again Launches National Campaign
• RAS AP Consulting Expands AP Governance & Automation Practice and Named Finalist for Heidelberg Materials SAP Vendor & Customer Data Project
• New Children's Book Teaches Kids the Lesson Its Author Spent a Career Learning: Your Worth Doesn't Need Permission
• Proper Sky Named to the 2026 MSP 501
• 100+ Episodes In, Liftoff with Keith Newman Tells Founders to Stop Publishing More

As a Fractional CMO, Papagni helps create and execute go-to market marketing strategies and plans, including lead and revenue generation; and establishes KPIs, analysis, and optimization reporting, enabling visibility, accountability, and the ability to make data-driven decisions. In accordance with clients' budgets, My CMO will also hire, manage, and oversee each client's team, or use their extensive network of seasoned experts in all marketing disciplines for plan execution.

For longer-term My CMO clients, Papagni builds internal marketing processes and frameworks, creating sustainable foundations for continued success. Regardless of My CMO's tenure with any client, Liz Papagni deliversexceptional value, knowledge, expertise and cooperation to senior management teams.

Learn more about My CMO by visiting the website.

More on The PennZone

• Vierra Communities Adds Operations of Two Skilled Nursing Facilities in the DC Metro Area
• Slotozilla Introduces a Centralized Resource for World Cup Bonus Offers
• Webinar Announcement: Built for Trust: Latitude's 0 to 1 Compliance Playbook for Modern Cross-Border Payments
• OneVizion Names AI Leader Matthew Kirk as Chief Operating Officer to Drive Governed AI Across Telecom and Electric Utilities
• Dentists launch independent platform to help practices choose the right technology

###

About Liz Papagni:

Liz Papagni is a leading brand and marketing strategist and CEO of Marketing Initiative Worx, Inc. As a marketing expert, she has launched and propelled brands for a range of clients, from Fortune 500 companies to small emerging businesses, developing killer brand strategies and marketing plans that take her clients' businesses to the next level. Liz serves as a Fractional CMO for companies that need the marketing strategy, planning, and execution a full-time Chief Marketing Officer and marketing team brings, but at a fraction of the cost. She is also a speaker on the topics of marketing and branding, and provides regular educational articles, tips, and how-to's on her Marketing Insights blog at marketingiw.com.