The PennZone

SAN ANTONIO - PennZone -- Marketing Initiative Worx founder and CEO Liz Papagni has launched a new service, My CMO, for local and national small to medium businesses in need of Fractional CMO services. Papagni is a leading brand and marketing strategist who has worked with companies of all sizes, in a variety of industries.  She has also recently released the second edition of her bestselling book, Your Marketing Road Map.

A Fractional CMO helps companies fill an essential role in their organizations. Companies may be experiencing significant growth and need part-time marketing executive guidance to scale their business, or have made heartbreaking layoff decisions due to the pandemic that leave their company in need of leadership without the full-time salary budget in place.

Papagni says she started My CMO in the wake of the current economic uncertainty for several reasons, but most importantly, "For a fraction of the cost—and in a fraction of the time—a Fractional CMO can provide key leadership collaboration to help drive more revenue and solidify internal infrastructure—a win-win for organizations."

More on The PennZone

• D.R. Crotzer Announces A New Science Fiction Book Series Exploring Life Energy, Dreams, and the Mystery of Existence
• Vinnie Rocco Opens AgentiX Minds To Help Business Owners & Execs Learn AI Agents
• Color Card Administrator Highlights Growing Enterprise Demand for Operational Infrastructure in Business Card Identity Governance
• American Properties Celebrates Grand Opening and Ribbon Cutting Ceremony at Heritage at South
• MoMojo Records signs Arlen Roth; "Blues Grass" slated for August 7, 2026 release

As a Fractional CMO, Papagni helps create and execute go-to market marketing strategies and plans, including lead and revenue generation; and establishes KPIs, analysis, and optimization reporting, enabling visibility, accountability, and the ability to make data-driven decisions. In accordance with clients' budgets, My CMO will also hire, manage, and oversee each client's team, or use their extensive network of seasoned experts in all marketing disciplines for plan execution.

For longer-term My CMO clients, Papagni builds internal marketing processes and frameworks, creating sustainable foundations for continued success. Regardless of My CMO's tenure with any client, Liz Papagni deliversexceptional value, knowledge, expertise and cooperation to senior management teams.

Learn more about My CMO by visiting the website.

More on The PennZone

• Crosswalk Ministries USA Announces 2026 Child and Family Well-Being Conference in Stockbridge, Georgia
• Autism Podcast Helps Parents Understand Why Behavior Is Communication, Not Defiance
• Filmmaker Preston A. Dent to Premiere "Harrisburg-The Movie" at Whitaker Center for the Arts
• Pollock Begg Family Law Attorneys Earn 2026 Pennsylvania Super Lawyers Honors at Every Level
• Research reveals "The Borderless Pay Standard," a 48-point gap between multinational employers and workers on transparent pay expectations

###

About Liz Papagni:

Liz Papagni is a leading brand and marketing strategist and CEO of Marketing Initiative Worx, Inc. As a marketing expert, she has launched and propelled brands for a range of clients, from Fortune 500 companies to small emerging businesses, developing killer brand strategies and marketing plans that take her clients' businesses to the next level. Liz serves as a Fractional CMO for companies that need the marketing strategy, planning, and execution a full-time Chief Marketing Officer and marketing team brings, but at a fraction of the cost. She is also a speaker on the topics of marketing and branding, and provides regular educational articles, tips, and how-to's on her Marketing Insights blog at marketingiw.com.