The PennZone

SAN ANTONIO - PennZone -- Marketing Initiative Worx founder and CEO Liz Papagni has launched a new service, My CMO, for local and national small to medium businesses in need of Fractional CMO services. Papagni is a leading brand and marketing strategist who has worked with companies of all sizes, in a variety of industries.  She has also recently released the second edition of her bestselling book, Your Marketing Road Map.

A Fractional CMO helps companies fill an essential role in their organizations. Companies may be experiencing significant growth and need part-time marketing executive guidance to scale their business, or have made heartbreaking layoff decisions due to the pandemic that leave their company in need of leadership without the full-time salary budget in place.

Papagni says she started My CMO in the wake of the current economic uncertainty for several reasons, but most importantly, "For a fraction of the cost—and in a fraction of the time—a Fractional CMO can provide key leadership collaboration to help drive more revenue and solidify internal infrastructure—a win-win for organizations."

More on The PennZone

• Brosix Celebrates 20 Years of Private Team Messaging for Small and Mid-Sized Businesses
• Top 15 Mosquito-Infested Cities in Louisiana and East Texas Ranked for 2026 Mosquito Season
• Colonial Nissan Enhances Ownership Experience with Hall of Fame Package
• From Broken to Soaring Week 40
• Costa Oil Takes the Spotlight as Primary Sponsor at Pocono, Celebrates Team with Employee Appreciation Day Costa Oil to back the

As a Fractional CMO, Papagni helps create and execute go-to market marketing strategies and plans, including lead and revenue generation; and establishes KPIs, analysis, and optimization reporting, enabling visibility, accountability, and the ability to make data-driven decisions. In accordance with clients' budgets, My CMO will also hire, manage, and oversee each client's team, or use their extensive network of seasoned experts in all marketing disciplines for plan execution.

For longer-term My CMO clients, Papagni builds internal marketing processes and frameworks, creating sustainable foundations for continued success. Regardless of My CMO's tenure with any client, Liz Papagni deliversexceptional value, knowledge, expertise and cooperation to senior management teams.

Learn more about My CMO by visiting the website.

More on The PennZone

• MoMojo Records announces new album from Mitch Woods
• Finnish Political Satire Film Generates 10,000+ Cross-Platform Interactions Following Gandalf Parody Video Across TikTok, YouTube and Telegram
• Baikal Engineers Published in ASHRAE Journal on Site-Assembled Custom AHUs
• AI Is Making It Easier for API-First Platforms to Connect, Partner, Reach Customers, and Grow Revenue Faster
• 2026 Editorial Freelancers Association Conference Focuses on Building Sustainable Careers

###

About Liz Papagni:

Liz Papagni is a leading brand and marketing strategist and CEO of Marketing Initiative Worx, Inc. As a marketing expert, she has launched and propelled brands for a range of clients, from Fortune 500 companies to small emerging businesses, developing killer brand strategies and marketing plans that take her clients' businesses to the next level. Liz serves as a Fractional CMO for companies that need the marketing strategy, planning, and execution a full-time Chief Marketing Officer and marketing team brings, but at a fraction of the cost. She is also a speaker on the topics of marketing and branding, and provides regular educational articles, tips, and how-to's on her Marketing Insights blog at marketingiw.com.