The PennZone

PITTSBURGH, Aug. 2, 2023 ~ Level Agency, a Pittsburgh-based digital marketing firm backed by private equity sponsor Dubin Clark, has successfully completed the acquisition of Becker Media, a top marketing agency headquartered in the San Francisco area that has been dedicated to serving higher education institutions for over 20 years. This strategic move unites these two agencies into a leading performance marketing agency in education marketing today.

The new Level Agency is now managing over $150M in digital media spend per year for a diverse range of clients across sectors such as B2B, financial services, e-commerce, and home services. With more than 125 dedicated professionals, the company is setting new standards for the industry and redefining the possibilities of education marketing.

CEO Patrick Patterson expressed his excitement about what this acquisition means for their clients, employees, and the industry as a whole. He said: "We are taking a significant step towards reshaping the landscape of how educational institutions reach, engage, and inspire students. Together, we are setting new standards for the industry and redefining the possibilities of education marketing."

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President Bill Buchanan of Becker Media highlighted the benefits to the education sector: "Combining Level and Becker, we will be the high-quality leader in the education sector, providing robust and unique solutions. Our combined expertise and advanced analysis will allow higher education institutions to achieve sustainable growth and empower students to make informed choices about their future."

COO/President Pat Van Gorder commented on how both organizations prioritize remote-first work environments with high levels of employee engagement and client success. He said: "Both organizations have always prioritized remote-first, agile work environments with high levels of employee engagement and a relentless focus on client success."

The management team of Level Agency includes Patrick Patterson as CEO; Pat Van Gorder as COO/President; Bill Buchanan as President of Becker Media; Bassem Abdelnour as CFO; Thomas Cooperrider as Principal at Dubin Clark; and other members from both agencies.

The company assures employees and clients that there will be no changes to their teams or brand identities that have earned them their trusted reputations. The union between Level Agency and Becker Media is expected to provide enhanced opportunities for growth and professional development while preserving seamless continuity between both agencies.

In addition to serving educational institutions, Level Agency will also be actively exploring growth opportunities in e-commerce, B2B, financial services, home services and other performance marketing-reliant sectors in the coming months and years.

For more information about Level Agency please visit www.level.agency

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