The PennZone

SAN FRANCISCO - PennZone -- Cyntexa, today announced that Keells has experienced enhanced customer engagement and loyalty with the help of Salesforce technology and the expertise of Cyntexa. Cyntexa is using Salesforce Loyalty Management to help Keells see faster results and get the most from the Salesforce platform.

Keells sought assistance with customer management, including streamlining enrollment processes and managing customer data. To enhance customer experience and improve operational efficiency, it was essential for Keells to streamline the process of redemption and accrual of loyalty points and address the existing delays. Keells' vision was to have a well-aligned loyalty process that could assist in offering personalized offers and rewards to its customers.

More on The PennZone

• BestDoc Launches AI Call Center for Healthcare
• Authentise Launches "Whisper," Agentic AI Backbone for Engineering & Manufacturing
• Old Economy Village Invites Visitors to Explore its 2026 Event Season
• Acuvance Appoints Sandeep Sabharwal to Board of Directors, Strengthening Leadership to Support Continued Platform Growth
• Grange Insurance Association to Rebrand as Granwest Insurance on July 1, 2026

Cyntexa provides a range of services, including consultation, implementation, migration, integration, and managed services to ensure business success.

Experts at Cyntexa thoroughly assessed Keells' existing loyalty infrastructure and implemented Salesforce Loyalty Management, enabling Keells to use real-time point accrual, redemption, and advanced access control mechanisms.

By using Salesforce Loyalty Management and Cyntexa's expertise and innovations, Keells has been able to strengthen brand loyalty through its improved customer experience. Moreover, they also witnessed an improvement in their overall operational efficiency.

Keells successfully rolled out the loyalty program to more than 135 retail stores with Cyntexa's expertise in just 12 days, resulting in a significant transformation in their customer engagement strategy.

Vishwajeet Srivastava, CTO at Cyntexa, added, "We are proud to have successfully partnered with Keells to implement a comprehensive loyalty program management solution in a remarkably short timeframe. It was quite a significant journey to manage and migrate their existing loyalty systems and processes, implementing them seamlessly on Salesforce Loyalty Management. We are delighted with the outcome of this project and look forward to continuing our partnership with Keells in the future."

More on The PennZone

• Dr. Rosendo Icochea, MD Recognized for Contributions to Surgical Education and Medical Research
• Giftella Launches AI Gift-Finder App That Replaces Guesswork With Personalized Picks in Seconds
• Beverly.io Announces Nationwide Expansion and Poppins Payroll Partnership for Families
• Collectors gathered 'round the playing circle to compete for the rarest and best examples at Morphy's April 11 Premier Marbles auction
• New Book: The Battle for Truth and Shadows - Guardians of Light - Epic Fantasy Unveils a War Between Light and Deception

Osanda Warnekulasooriya, Assistant Vice President, Head of Business Systems - John Keells Group, said, "We are delighted to have successfully launched Sri Lanka's largest Nexus Loyalty Program, facilitated by our esteemed implementation partners like Cyntexa. Reflecting on our journey, it's clear that we've overcome significant challenges. I'd like to acknowledge the exceptional efforts and dedication of the Cyntexa team. Their ability to handle a project of this scale, involving a customer base of over 2.6 million, without any service disruptions, is truly commendable."

Salesforce, AppExchange, and others are among the trademarks of Salesforce, inc.

About Cyntexa
Cyntexa is a prominent IT consulting firm that focuses on the digital transformation of businesses worldwide. The company has a team of over 400 professionals and has delivered 900+ projects across various industries.