The PennZone

DULUTH, Ga. - PennZone -- SELL TICKETS ON MOBILE

First, Ismail Sirdah recommends making your tickets available for purchase on mobile. Last year, smartphones were ranked number one among devices used for online shopping. You still want to have a desktop website for potential attendees to visit, but you should also be creating a site that smartphone users can use. A good example is Sirdah's business Lulu Promotions & Music.

SEGMENTED EMAIL MARKETING

Another tip for driving online ticket sales is to send segmented email blasts. Email marketing is critical to event promotion; however, it's important to have a strategy behind it. Ismail Sirdah recommends segmenting your audience to ensure that the most relevant information is sent to each person on your contact list. This kind of strategic targeting via email can boost ticket sales immensely

More on The PennZone

• When Hope Feels Gone, Death2life Is Still Here!
• Sebastian Stroeller Publishes "The MAP Language Canon" — The Complete Practitioner's Guide to Structural Conversation
• OneVizion Appoints Zebra Technologies CIO Matt Ausman to Board of Directors
• GLADYS Magazine Celebrates their 18 Year Anniversary!
• New Townhome Building Released at Heritage at South Brunswick, Offering Private Perimeter Setting and Water Views

EARLY BIRD REGISTRATION

According to Ismail Sirdah of Lulu Promotions, one of the best ways to incentivize people to buy a ticket to your event is by creating a special early bird registration price. This makes the ticket appear more valuable to event-goers. Sirdah recommends that all event promoters set a strict start and end date for the early bird promotion, accompanied by a countdown which provides a sense of urgency. Anyone that was already planning on buying a ticket will be motivated to buy theirs sooners and as all event promoters know, the earlier tickets are sold the better.

SOCIAL MEDIA CONTESTS

Another great way to sell tickets online is by holding a contest on social media. Contests on social media platforms like Instagram or Facebook typically garner hundreds or even thousands of entries, with the prize being a pair of free tickets to the event you're promoting. It is a quick and effective way of raising awareness about your event. You should be strategic about what you require of contestants to register.

More on The PennZone

• Comics Veteran on Return of Teenage Mutant Ninja Turtles Characters, 3-D Projects, Collaboration with Original 'Star Wars' Toy Engineer
• Flexible Plan Investments Announces Retirement of Executive Vice President Renée Toth
• Sensory Education launches new neuro-affirming psychoeducation book, Sensory Diversity
• Break the Resume Mold: Career Valet Changes How Executives Hunt for Jobs
• Expansive New Worlds Await Peter Darrach Unveils 'The Cleopard and Other Tales from the Second Skin

FEATURE VIDEO CONTENT ON SOCIAL MEDIA

Finally, Ismail Sirdah recommends promoting your event on social media through video content. Within the realm of content marketing, video content is the number one way to see engagement. And when it comes to online ticket sales, engagement is key. Creating and posting a video of the event (either a recap of the previous year's event or a more general promotional video), is a very effective way of getting people's attention. Make sure the video and caption clearly state where the viewer can go to purchase tickets.