The PennZone

DULUTH, Ga. - PennZone -- Ismail Sirdah, outlined several ways his own small business has benefited from incorporating Facebook Messenger. In detailing how the platform has helped his photography business excel, Ismail Sirdah also highlighted some of the universal benefits available to small business owners who utilize Facebook Messenger to connect with their customers.

Reach Customers Where They Already Are

Perhaps the most compelling and salient rationale for incorporating Messenger into your small business is illustrated with a single statistic offered by Flurry Analytics: Over the last year, the amount of time spent on messaging platforms and social media increased by nearly 400 percent.

More on The PennZone

• Southbox Entertainment, FinTech Pioneer & Entrepreneur Jon Gosier Join Psychological Thriller The Dutchman as Financing Partner
• SlotCycle Joins Association of Gaming Equipment Manufacturers (AGEM) to Advance Sustainable Gaming Solutions
• Jerry Launches Revamped Website to Help Drivers Make Smarter Insurance and Auto Decisions
• RWA Infra Development L.L.C. announces the $RWAID token. "$RWAID tokenizing infrastructure for the masses."
• Adventure is in the Journey with the New Lumber Heritage Trail Interactive Mobile App

Reduced Friction for Users

Even if the preceding steps were easy to carry out — and, just to be clear, they are not — getting your customers to use the app is still the most difficult obstacle to overcome: Even though apps account for 85 percent of the time users spend on smartphones, that time is dominated by an average of just five apps. This is why Facebook is touting Messenger as a "frictionless" platform, as it eliminates all the hurdles most likely to deter customers from using an app that fosters communication with your small business.

Compelling and Essential Interactions

When Messenger was first introduced, the automated chat agents were not nearly as sophisticated as they are today. The experiences your customers are exposed to through Facebook Messenger are far more robust than ever before, as they now feature location sharing, native payments, and complex interfaces, along with a number of other features that make the platform both compelling and essential for small business owners as well as their customers.

More on The PennZone

• Mental Health Awareness Month—Tennessee Enacts Psychotropic Testing Law
• Be Prepared for the Qualitative and Quantitative Effects of Tariffs: How Businesses Can Navigate Potential Disruption in Finances and Production
• Bold Beauty Project UCLA Edition Photography Exhibition on May 18
• Genuine Hospitality, LLC Selected to Operate Claridge House Chicago Gold Coast
• Lamar Odom Issues Public Challenge to X Platform Over Censorship of His Anti-Addiction Crypto Campaign

Messenger Enables Improvements in Customer Service, Acquisition, and Ecommerce

Facebook believes that small businesses will see tangible improvements in several key areas after incorporating Messenger, and Sirdah agrees that the platform delivers on that promise — especially when it comes to customer service, ecommerce, and customer acquisition. Using Messenger for customer service not only improved customer satisfaction among Sirdah's customers, but it also served as an ideal medium through which the small business owner could re-engage customers in order to drive revenue.