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WEST CHESTER, Pa., July 12, 2024 ~ QVC®, the leading provider of live shoppable entertainment, has recently announced the launch of their newest addition to their beauty line - Cay Skin. This suncare line, which will debut on July 12th on QVC.com and on-air, aims to provide customers with products that will keep their skin glowing and protected all year round.
According to Anna Baker, Vice President of Beauty and GMM of QVC, their target audience for this line is women over the age of 50 who understand the importance of suncare and skincare. These customers are looking for products that not only protect their skin but also nourish it. With Cay Skin, they can easily incorporate daily suncare into their skincare routine.
Cay Skin's range includes a variety of sunscreens and skincare products that are expertly formulated for all skin tones. The brand is setting a new standard for daily suncare with lightweight formulas that are comfortable to wear. One of their standout products is the Isle Glow Face Moisturizer, which is silicone-free, non-comedogenic, dermatologist-tested, and infused with ingredients like Aloe Vera Leaf Juice and seaweed extract - a nod to Winnie Harlow's Jamaican heritage.
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Speaking about her inspiration behind creating Cay Skin, Winnie Harlow says, "The line was created for diverse skin tones and is inspired by the beautiful beaches in Jamaica." As someone who has struggled with her own skin journey, Winnie saw a need for these types of products and decided to create them herself. Now she is excited to bring her innovation and personal story to QVC customers.
To celebrate the launch of Cay Skin on QVC, viewers can tune in to the Beauty Revolution show on Friday, July 12 at 9:00 p.m. EST where Winnie Harlow will be showcasing an exclusive bundle featuring the Isle Glow SPF Face Lotion & Lip Balm. The rest of the collection is now available for purchase on QVC.com.
With Cay Skin, QVC is once again proving their commitment to providing customers with high-quality and innovative products. This new addition to their beauty line is sure to be a hit among those looking for effective and inclusive suncare options.
According to Anna Baker, Vice President of Beauty and GMM of QVC, their target audience for this line is women over the age of 50 who understand the importance of suncare and skincare. These customers are looking for products that not only protect their skin but also nourish it. With Cay Skin, they can easily incorporate daily suncare into their skincare routine.
Cay Skin's range includes a variety of sunscreens and skincare products that are expertly formulated for all skin tones. The brand is setting a new standard for daily suncare with lightweight formulas that are comfortable to wear. One of their standout products is the Isle Glow Face Moisturizer, which is silicone-free, non-comedogenic, dermatologist-tested, and infused with ingredients like Aloe Vera Leaf Juice and seaweed extract - a nod to Winnie Harlow's Jamaican heritage.
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Speaking about her inspiration behind creating Cay Skin, Winnie Harlow says, "The line was created for diverse skin tones and is inspired by the beautiful beaches in Jamaica." As someone who has struggled with her own skin journey, Winnie saw a need for these types of products and decided to create them herself. Now she is excited to bring her innovation and personal story to QVC customers.
To celebrate the launch of Cay Skin on QVC, viewers can tune in to the Beauty Revolution show on Friday, July 12 at 9:00 p.m. EST where Winnie Harlow will be showcasing an exclusive bundle featuring the Isle Glow SPF Face Lotion & Lip Balm. The rest of the collection is now available for purchase on QVC.com.
With Cay Skin, QVC is once again proving their commitment to providing customers with high-quality and innovative products. This new addition to their beauty line is sure to be a hit among those looking for effective and inclusive suncare options.
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