The PennZone

HUNTSVILLE, Ala. - PennZone -- If you follow the real estate market, you have undoubtedly heard of Kim Spencer, one of Huntsville's most respected agents when it comes to marketing homes to sell for the most amount of money. She recently announced the latest addition to her advertising arsenal known as her "Target Marketing" approach.

The ancient approach of placing your home in local magazines with hundreds of other listings is now a thing of the past. Kim has perfected an approach to Target Marketing where she uniquely markets your home to the most opportune buyers based on their interests, hobbies, family size, age and even net worth and credit score.

Today, marketing is about matching your product to prospects most likely to have an interest in it much like when you are grocery shopping and see that coupons print out based on products you tend to buy.

When asked how this approach to selling for more works, Kim said "If a home is in a highly desirable school district, that usually comes with a higher property tax base. There is no sense in marketing that home to retired couples, but it is a perfect fit for a family that has a child or two of school age years. If the home has a fenced yard, we can expose it to those that have the appropriate income and have a dog in the house. This allows buyers to absolutely fall in love with the home, oftentimes meaning they will pay a premium for something that matches their exact criteria. Essentially, we can market it as their "Dream Home" even though it would be considered "just another home for sale" to the public. That's why we often can sell homes for more money. With the marketing data available from online and offline marketing firms, it does not make sense for an agent to simply list a home on the MLS and wait for a contract sometime down the road.  For local homeowners, selling your home fast and for top dollar is our biggest priority. Utilizing an agent that understands superior marketing and exposure can potentially allow you to net more money from the ultimate sale of the property."

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A Realtor with 27 years' experience, Kim is an Associate Broker with a strong reputation for integrity and problem-solving solutions for all your real estate needs.  Kim listens to your priorities to find the best options for you.  With connections to home inspectors, home repair, attorneys, titles companies and surveyors, Kim knows who to call for quick, accurate answers to keep your schedule on schedule.  Her "dream team" of local professionals is extensive and well vetted.  Kim and her husband Dave are both natives of Athens and have five children and eight grandchildren.  They love college sports and the Atlanta Braves.  Kim and Dave attend Church of the Highlands in Madison and Kim serves at the Highlands Kids registration desk greeting families.  Kim and Dave are water enthusiasts and live on Wheeler Lake in Limestone County.

For more information on how this target marketing approach works and to find out how to get more from the sale of your home, contact Kim Spencer at Leading Edge Real Estate Group by calling 256-800-4170 or email kim@kimspencerrealtor.com or visit Kim Spencer ~ Huntsville Alabama and Surrounding Areas ~ Real Estate for Sale ~ Kim Spencer (leadingedgeunited.com)

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