The PennZone

LOS ANGELES & LONDON - PennZone -- The Hollywood In Pixels Silver Pixel Awards, a recognition of excellence in digital marketing and innovation in the film industry, is making its international debut. Held annually in Los Angeles, the inaugural event in London underscores the global business impact of digital innovation in entertainment marketing. The event will be held on April 3, 2025 at The Arches London Bridge, which is currently showcasing the UK premiere of Marilyn The Exhibition.

The Silver Pixel, the marquee award, honors outstanding industry contributions by a senior executive overseeing digital marketing and innovation at a studio or streaming service, and will be presented to Chris Massey, Universal Pictures EVP Data Strategy & Transformation. Massey has been at the forefront of harnessing data science, AI-driven insights, and digital technology to drive audience engagement and business growth. With over 15 years of experience, his expertise has shaped the digital strategies for some of the biggest film franchises, including Jurassic World, Despicable Me, and Fast & Furious.

More on The PennZone

• Century Fasteners de Mexico Exhibiting at the 2026 Automotive & Aerospace Nearshoring Summit
• Retell AI White Label Platform for Agencies Launched by VoiceAIWrapper, With Branded Client Portals and No Per-Minute Markup
• FOCUS Names Mark Phillips Senior Vice President of Business Development
• Notaron Expands Online Notarization Access Following Wisconsin Approval
• Wings Air Helicopters Selected to Support VIP Transportation for Resorts World in New York

"I'm honored to receive the Silver Pixel Award and to be recognized among such talented peers in the industry," said Chris Massey. "Digital marketing and data strategy continue to evolve at a rapid pace, and I'm privileged to be part of a team that embraces innovation to connect audiences with incredible stories around the world."

The Vanguard Pixel, which celebrates a senior marketing executive who has played a trailblazing role in advancing digital marketing innovation, will be awarded to Bethan Fallon, Vice President, EMEA Theatrical Marketing at Warner Bros. Pictures. Overseeing film marketing and strategy across more than 50 markets in Europe, the Middle East, and Africa, Fallon has played an integral role in the success of Warner Bros.' biggest theatrical releases, including Barbie, Wonka, The Dark Knight Trilogy and the Harry Potter franchise. With over 26 years of experience in the entertainment industry, Fallon has been a driving force behind innovative regional campaigns, forging partnerships with leading media platforms. Her work extends beyond marketing, as she has mentored young professionals through Warner Bros.' Creative Talent Scheme and OK Mentor.

"It's a privilege to receive the Vanguard Award and to be recognized for the work I'm so passionate about," said Bethan Fallon. "Marketing films across such a diverse and vibrant region like EMEA is both a challenge and an incredible opportunity, and I'm proud to work alongside amazing teams and partners who bring these stories to life for audiences worldwide."

More on The PennZone

• Scoop Social Co. Brings Its Signature Mobile Dessert Experience to Houston This October
• The Social Capital Revolution Comes to Phoenix!
• Lawsuit Alleges American Deli Food Caused Severe Illness, Acute Kidney Failure, And Eight-day Hospitalization
• FBI/DoW plot uncovered to hurt Trump/Vance through encouraged "widespread" cybersecurity breaches and racketeering theft of $80m in USDA payments
• Bettingbladet releases H1 2026 report on the Swedish online gambling market

Bettina Sherick, founder and president of Hollywood In Pixels adds, "2025 will mark 10 years of HIP celebrating key individuals and campaigns that shape the landscape of marketing in the US. It is only fitting that we expand our celebration to include our global colleagues who have greatly contributed to digital innovation. I'm thrilled we are honoring Chris and Bethan, and look forward to an outstanding evening."

Tickets are available at https://tinyurl.com/silverpixelslondon2025

For sponsorship opportunity inquiries, please email sponsorships@hollywoodinpixels.org

For media inquiries, please email media@hollywoodinpixels.org

About Hollywood In Pixels:
Hollywood In Pixels is a 501(c)(3) corporation dedicated to the preservation and celebration of digital film marketing in Hollywood. Founded in 2015 by Bettina Sherick, an entertainment digital marketing veteran, HIP has become an integral organization within the digital Hollywood community. The organization's The Silver Pixel Awards recognize excellence in digital marketing and innovation within the entertainment industry.