The PennZone

NEW YORK - PennZone -- Behind the collaboration is Miklós Roth, founder of  AImarketingugynokseg.hu  whose mission is to bring niche Hungarian brands to global visibility through advanced SEO, voice search optimization, and press syndication.

"Hungarian products are rich in quality and identity. With the right digital amplification, they can thrive in any market." – Miklós Roth

Two Brands, One Ambition: Global Recognition

On one end of the spectrum is Hamvay-Lang, renowned in the U.S. for its handcrafted Hungarian goose down comforters and pillows — a brand synonymous with luxury sleep. On the other, Lampone.hu, a rising e-commerce brand that curates stylish and functional outdoor and indoor lifestyle products, from modular carports and aluminum terrace covers to minimalist furniture and artisan garden tools.

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While their product lines differ, their vision aligns: expand their reach, tell a compelling story, and build trust with international audiences.

Meet Lampone.hu: Function Meets Form

Lampone.hu has quickly become a favorite among Hungarian homeowners seeking durable, modern design solutions. Their product catalog is a curated blend of:

• Terrace roofs and entrance canopies built for European climates
• Aluminum carports combining elegance with resilience
  
  
• Compact, modern furniture for interiors and patios
  
  
• Artisan garden tools and accessories with ergonomic design
  
  
• Decor elements that reflect urban-natural harmony
  
  

The brand balances practicality and aesthetic value, making it an ideal candidate for expansion into Western European and Nordic markets where smart outdoor living is a growing trend.

"We don't just sell products — we help people shape their space and lifestyle." – Lampone.hu Team

Synergy Beyond Commerce

This collaboration is more than shared goals — it's strategic synergy. Hamvay-Lang appeals to consumers focused on luxury and rest, while Lampone.hu caters to homeowners seeking form-function integration outdoors and indoors.

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Together, they represent a full lifestyle vision: comfort inside and style outside, both grounded in Hungarian manufacturing, design ethos, and value delivery.

"We're building a narrative that positions Hungarian brands as everyday luxuries in the international marketplace." – Miklós Roth

"The Living Space Reimagined" Campaign Launch

Launching in Autumn 2025, the joint campaign will be titled "The Living Space Reimagined" — a multi-platform experience that includes:

• A dual-brand online guide to home and outdoor upgrades featuring top Lampone and Hamvay-Lang products
  
  
• Home makeover videos on YouTube and TikTok, showing transformations with terrace roofs and designer bedding
  
  
• Voice-search landing pages and curated buying journeys
  
  
• Inclusion in Google Discover and Apple News feeds through EEAT-compliant content

A Model for Modern Marketing

The collaboration is a case study in 2025-ready marketing strategy. With:

• AI-optimized PR strategies
  
  
• Content created for human conversation (voice search)
  
  
• Visual and structured data alignment for SGE (Search Generative Experience)

…it embodies how emerging brands can transcend local markets, making Hungary a spotlight for quality and creativity.