Groundbreaking Study Explores THC Beverages as a Wellness Alternative to Alcohol
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PHILADELPHIA, April 10, 2025 ~ MoreBetter, a leading company in Real-World-Data collection and research, has recently announced a groundbreaking study that aims to understand the effects of THC-infused beverages on alcohol consumption, mood, and overall quality of life. This study comes at a crucial time as alcohol sales are declining and consumers are showing an increasing interest in trying healthier alternatives.

The observational research study is currently seeking up to 2,000 qualified participants who will provide daily feedback over a three-week period on their consumption patterns of infused beverages and alcohol. They will also be asked to self-assess their overall quality of life. The study is sponsored by several top beverage brands who will be providing participants with free infused beverage products to use throughout the duration of the study.

According to MoreBetter's COO Tyler Dautrich, "By collecting consumer-reported outcomes from thousands of individuals over several weeks, we can provide brands and industry advocates with the Real World Data they need to understand how infused beverages are impacting consumers' quality of life."

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One of the sponsors of the study, BRĒZ's Founder and CEO Aaron Nosbisch stated, "Our mission has always been to offer a healthier and more mindful way for people to enjoy social moments. We believe this study will help us better understand and validate the positive impact of our product."

This timely research is supported by industry leaders who recognize the importance of understanding how THC-infused beverages are being used by consumers. In January 2025, the outgoing Surgeon General released an advisory linking alcohol consumption to an increased risk of cancer. This has led consumers to seek out alternatives, making it crucial for THC-infused beverage brands to gain insight into how their products are being used and what potential lifestyle benefits or wellness outcomes may result from consumption.

Adam Terry, CEO of Cantrip and another sponsor of the study stated, "The cannabis plant should be better researched, and we are hopeful that this is just the first step in learning how these products can improve people's lives as acceptance, access, and consumption of infused beverages expands across the US."

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Evan Eneman, CEO and co-founder of Iconic Tonics, alongside entertainment icon and entrepreneur Snoop Dogg, also expressed their excitement about the study. "This pioneering study reflects our commitment at Iconic Tonics to reshape the future of adult beverages – delivering functional, flavorful, and elevated alternatives that meet the moment. As more consumers explore mindful options, real-world data like this will be essential in understanding how THC-infused beverages are enhancing quality of life and transforming social rituals."

While canned THC-infused seltzers are the primary form being studied, MoreBetter will also be investigating other forms such as 750ml bottles used as mixers, dry powder mixes, and 1.5-2 oz "shots" to understand how different doses and form factors impact consumers' perceived experiences.

Justin Tidwell, CEO of Nowadays and another sponsor of the study stated, "Participating in this study allows us to stay at the forefront of innovation while helping to shape standards that prioritize safety, quality, and consumer education."

Consumers over the age of twenty-one are invited to join this groundbreaking study by sharing their day-to-day experiences with using infused beverages. Eligibility can be checked on mystudi.es/bevstudy. This study not only benefits the participating brands but also contributes to a better understanding of THC-infused beverages and their potential impact on consumers' lives.
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