Trending...
- Badanamu Partners With Moonbug Entertainment In Landmark Distribution Deal
- Mad Darbarian is available for views as a Horror Host
- Dion Abadi Publishes Free Collector Tips Hub for Art and Jewelry Buyers
Globally-recognized gaming and casino brand renews its partnership with digital marketing and sports fan engagement platform, OtherLevels
PHILADELPHIA, Jan. 6, 2022 /PRNewswire/ -- OtherLevels, a leader in outbound cross-channel marketing and engagement for the gaming industry, has extended its partnership with Golden Nugget Online Gaming (NASDAQ: GNOG) in the United States for an additional two years. The contract extension will allow Golden Nugget and OtherLevels to expand into West Virginia in addition to its current partnership in Michigan and New Jersey and continue delivering rich, relevant and personalized messaging to activate players on Golden Nugget's igaming platforms and digital sportsbooks.
Since 2015, OtherLevels has provided omnichannel marketing and real-time messaging services to Golden Nugget to drive igaming player activity both in and out of session, including during GNOG's latest statewide deployment in Michigan. By delivering intelligent, personalized content to players based on past gaming behaviors, preferences, and various other parameters at precisely the right time, OtherLevels has helped Golden Nugget optimize its approach to player engagement.
"Golden Nugget has been a valued strategic partner to OtherLevels for six years, and we look forward to further expanding our relationship as Golden Nugget's gaming operations launch in Pennsylvania, West Virginia, and other new states in the U.S. market," said Brendan O'Kane, CEO of OtherLevels. "Over the next two years, we will leverage our cross-channel messaging and optimized content delivery capabilities to ensure that personalized, relevant content is reaching the right players on the right channel at precisely the right time."
More on The PennZone
Samir Banerjee, Golden Nugget Online Gaming, Director of Marketing, said, "Our continued partnership with OtherLevels demonstrates the commitment of GoldenNuggetCasino.com to always provide our online casino patrons with a personalized messaging experience that is best-in-class."
OtherLevels offers sportsbook and casino brands like Golden Nugget best-in-class multichannel marketing capabilities to maximize player activation and increase gaming sessions, time spent in session, and new player registrations. OtherLevels also leverages big data to enhance intelligent messaging capabilities and content delivery, helping gaming brands drive meaningful engagement within the online casino sector.
OtherLevels uses sophisticated publishing and decisioning processes to deliver real-time marketing messages and propositions to sports bettors and online gamers. The publishing engine integrates game data, current stats, market data (odds), sportsbook data, wager types and customer data to create a pool of betting or gaming opportunities specific to each player's game or session status. The decisioning engine automatically selects which message or content to send at which time to which player, based on activity signals, real-time factors, in-game events, and regulatory requirements.
By expanding its marketing partnership with OtherLevels, Golden Nugget can spend more time on campaign and content strategy while reducing time spent on maximizing audience reach and segmentation. As the partnership evolves and expands into new states, OtherLevels' ability to accurately target users with the optimal content channel and deliver automated customer journeys will also grow.
More on The PennZone
For more information about the partnership between OtherLevels and Golden Nugget Online Gaming, please contact Vanessa Horwell at [email protected].
For more information about Golden Nugget Online Gaming, visit GoldenNuggetCasino.com; or download the app, available on iOS, Android, and Google Play.
About OtherLevels
OtherLevels Holdings Limited (ASX: OLV, or "OtherLevels") is a leading Customer Engagement Platform with offices in Europe, the U.S. and Australia. The OtherLevels platform enables clients to engage their known and anonymous audiences across desktop, mobile web and app. Combining the OtherLevels Open Data Platform with OtherLevels In-Play and Intelligent Messaging capabilities delivers real-time in-play messaging solutions for online sports betting and iGaming operators. Leading clients include Camelot (U.K.), Tatts/Tabcorp, OPAP, Luckia, Pinnacle, Golden Nugget, Michigan State Lottery, Kindred/Unibet and Betfred. For more information, please visit www.otherlevels.com.
About GNOG
Golden Nugget Online Gaming is a leading online gaming company that is considered a market leader by its peers and was the first to bring Live Dealer and Live Casino Floor Roulette to the United States online gaming market. GNOG was the past recipient of 17 eGaming Review North America Awards, including the coveted Operator of the Year award in 2017, 2018, 2019 and 2020.
SOURCE OtherLevels
PHILADELPHIA, Jan. 6, 2022 /PRNewswire/ -- OtherLevels, a leader in outbound cross-channel marketing and engagement for the gaming industry, has extended its partnership with Golden Nugget Online Gaming (NASDAQ: GNOG) in the United States for an additional two years. The contract extension will allow Golden Nugget and OtherLevels to expand into West Virginia in addition to its current partnership in Michigan and New Jersey and continue delivering rich, relevant and personalized messaging to activate players on Golden Nugget's igaming platforms and digital sportsbooks.
Since 2015, OtherLevels has provided omnichannel marketing and real-time messaging services to Golden Nugget to drive igaming player activity both in and out of session, including during GNOG's latest statewide deployment in Michigan. By delivering intelligent, personalized content to players based on past gaming behaviors, preferences, and various other parameters at precisely the right time, OtherLevels has helped Golden Nugget optimize its approach to player engagement.
"Golden Nugget has been a valued strategic partner to OtherLevels for six years, and we look forward to further expanding our relationship as Golden Nugget's gaming operations launch in Pennsylvania, West Virginia, and other new states in the U.S. market," said Brendan O'Kane, CEO of OtherLevels. "Over the next two years, we will leverage our cross-channel messaging and optimized content delivery capabilities to ensure that personalized, relevant content is reaching the right players on the right channel at precisely the right time."
More on The PennZone
- Crossroads4Hope Launches Blood Cancer Resource Hub
- Wilson Venture Capital to Launch News Organization; Will Name Trevor Wilson CEO
- NIL Club Data Shows Brands Are Looking Beyond Follower Counts in College Sports
- Georgia's Magical Nights of Lights Bigger and Brighter for 2026
- Bicentennial Occult Outing Alternative History Video Series Launches for Spooky Season
Samir Banerjee, Golden Nugget Online Gaming, Director of Marketing, said, "Our continued partnership with OtherLevels demonstrates the commitment of GoldenNuggetCasino.com to always provide our online casino patrons with a personalized messaging experience that is best-in-class."
OtherLevels offers sportsbook and casino brands like Golden Nugget best-in-class multichannel marketing capabilities to maximize player activation and increase gaming sessions, time spent in session, and new player registrations. OtherLevels also leverages big data to enhance intelligent messaging capabilities and content delivery, helping gaming brands drive meaningful engagement within the online casino sector.
OtherLevels uses sophisticated publishing and decisioning processes to deliver real-time marketing messages and propositions to sports bettors and online gamers. The publishing engine integrates game data, current stats, market data (odds), sportsbook data, wager types and customer data to create a pool of betting or gaming opportunities specific to each player's game or session status. The decisioning engine automatically selects which message or content to send at which time to which player, based on activity signals, real-time factors, in-game events, and regulatory requirements.
By expanding its marketing partnership with OtherLevels, Golden Nugget can spend more time on campaign and content strategy while reducing time spent on maximizing audience reach and segmentation. As the partnership evolves and expands into new states, OtherLevels' ability to accurately target users with the optimal content channel and deliver automated customer journeys will also grow.
More on The PennZone
- Harvard Educated Board Certified Endodontist Joins Pearlfection Dentistry
- NYC Banners Delivers High-Stakes UN General Assembly Backdrop for the US Department of State Event
- OneVizion Appoints Energy Infrastructure Executive Walt Farrell to Board of Directors
- Tampa Bay Reporter Launches with a Mission to Deliver Local News with National Reach
- "JACKIE the STRIPPER," Starring Charlotte Kirk and The PUSSYCAT DOLLS' Kimberly Wyatt, Now Streaming on PRIME
For more information about the partnership between OtherLevels and Golden Nugget Online Gaming, please contact Vanessa Horwell at [email protected].
For more information about Golden Nugget Online Gaming, visit GoldenNuggetCasino.com; or download the app, available on iOS, Android, and Google Play.
About OtherLevels
OtherLevels Holdings Limited (ASX: OLV, or "OtherLevels") is a leading Customer Engagement Platform with offices in Europe, the U.S. and Australia. The OtherLevels platform enables clients to engage their known and anonymous audiences across desktop, mobile web and app. Combining the OtherLevels Open Data Platform with OtherLevels In-Play and Intelligent Messaging capabilities delivers real-time in-play messaging solutions for online sports betting and iGaming operators. Leading clients include Camelot (U.K.), Tatts/Tabcorp, OPAP, Luckia, Pinnacle, Golden Nugget, Michigan State Lottery, Kindred/Unibet and Betfred. For more information, please visit www.otherlevels.com.
About GNOG
Golden Nugget Online Gaming is a leading online gaming company that is considered a market leader by its peers and was the first to bring Live Dealer and Live Casino Floor Roulette to the United States online gaming market. GNOG was the past recipient of 17 eGaming Review North America Awards, including the coveted Operator of the Year award in 2017, 2018, 2019 and 2020.
SOURCE OtherLevels
0 Comments
Latest on The PennZone
- DBF Viewer 2000 v9.32 Adds New Control for Data Export
- Badanamu Partners With Moonbug Entertainment In Landmark Distribution Deal
- Exonerated Movers Launches in Philadelphia on International Wrongful Conviction Day
- Atlas Advisors President and Founder Mike McGuire Named a 2026 Leader in Business and Finance by LVB
- Client 1st Financial Founder Michael Fischer Recognized for Building a Relationship-Rooted Career
- Nutriband (N A S D A Q: NTRB): Fighting Back Against the Fentanyl Crisis With a New Approach to Safer Transdermal Medicines
- Curtis Salgado shares a love letter to the city of Chicago and Otis Rush with new single
- Oral statement on the situation of Chairman Lee Man-hee in pretrial detention in the Republic of Korea
- Names Are Not Important Asks What Remains When Identity Is Stripped of Labels
- UVIFY Brings Advanced Autonomous Systems Research to IROS 2026 in Pittsburgh
- Mad Darbarian is available for views as a Horror Host
- Most Utah Deaths Never Reach the Medical Examiner. Postmortem Pathology Offers Salt Lake City a Private Autopsy Option
- Virtually Tour Heritage at South Brunswick's Resort-Style Living - Experience Indoor and Outdoor Amenities at Your Fingertips
- Derek Cook's Roofing Encourages Homeowners to Prepare for Fall Weather
- Boston Industrial Solutions Expands Product Offering with Pad Printing Pads and Silicone for Custom Pad Manufacturing
- Rodeo FX Originals Appoints Yvann Thibaudeau Head of Development & IP
- Phoenix 5/7 Emerges as a Genre-Fluid Artist Collective
- Massage Revolution Expands to Santa Monica With New Wilshire Boulevard Location
- "Warrior Defined" Event Brings Men Together in Charlotte, With Calls for Events Across the U.S
- Dion Abadi Publishes Free Collector Tips Hub for Art and Jewelry Buyers