Trending...
- New Release: 'The Invisible Alternative' Unveiled by Atrisk Corporation, Resilient
- From Real Estate to Reel Power: H.L Woods Carves His Legacy as a Cutting-Edge Visionary Filmmaker
- SacraPod Suites Unveils AI-Powered 'Work + Rest' Smart Hospitality Model for Retrofitting Underused Motels Across the U.S
Ahead of October's Filipino American History Month, Fila Manila Announces Expansion into Targets as First Filipino Food Product on Shelves Filipino sauce brand reaches 80 percent market share in less than a year of wide launch
PHILADELPHIA - PennZone -- Coinciding with the 25th anniversary of Filipino American History Month in October, Fila Manila (https://filamanila.com/), pioneer and market leader in Filipino sauces & condiments, has announced its launch into Target. Fila Manila will be the first Filipino food product that Target has ever widely offered in their stores. Target stores across the Midwest and Northeast will sell Fila Manila's signature 12-oz. Filipino Adobo sauce and marinade (winner of the NEXTY Award for Best New Condiment 2021,) and its tangy Kare Kare peanut sauce, hailed by Bon Appétit as "best they've ever tried."
"Despite the fact that Filipino Americans are the second-largest Asian-American community in the U.S., there were nearly zero Filipino products on mass retailers shelves when I founded Fila Manila in 2020," said Fila Manila Founder and first-generation Filipino-American immigrant Jake Deleon. "Making household favorite Filipino sauces available for millions of people across the U.S. - just in time for Filipino American History Month - has long been needed."
More on The PennZone
Fila Manila was founded in April 2020. Armed with a $1,200 stimulus check, a few beloved family recipes, and years of expertise in the food business, Jake went to work and eventually introduced his flagship three-product sauce line including the Kare Kare, Caldereta zesty tomato sauce, and Adobo sauce and marinade.
Since its initial founding almost two years ago, Fila Manila has become the best-selling Filipino sauce brand in the U.S. with almost 80 percent market share. They have already won two back-to-back New Hope Network NEXTY Awards: Best New Condiment in 2021 and Best New Pantry Food in 2022; and one KeHE "On Trend" Award.
In July, the company announced its foray into modern twists on the classic Filipino jams: Coconut Jam and Ube Purple Yam Jam, made with real Philippine yams. In August, Fila Manila announced its launch into all Sprouts Farmers Markets locations nationwide.
Filipino American History Month commemorates the arrival of the first Filipinos in modern-day Morro Bay, California in the U.S. on October 18, 1587. In 2009, Congress recognized the month of October officially as Filipino American History Month in the U.S. To celebrate Filipino American History Month, Fila Manila will be offering free shipping on all products purchased through their website October 1-31.
"Despite the fact that Filipino Americans are the second-largest Asian-American community in the U.S., there were nearly zero Filipino products on mass retailers shelves when I founded Fila Manila in 2020," said Fila Manila Founder and first-generation Filipino-American immigrant Jake Deleon. "Making household favorite Filipino sauces available for millions of people across the U.S. - just in time for Filipino American History Month - has long been needed."
More on The PennZone
- Stuck Doing Math or Figuring Out Life's Numbers? Calculator.now Makes It Stupidly Simple
- CLASS ACTION REMINDER: Berger Montague Advises Hims & Hers Health Inc. (NYSE: HIMS) Investors to Inquire About a Securities Fraud Lawsuit by August 25, 2025
- Colbert Packaging Announces WBENC Recognition
- SHI Cryogenics Group Launches Highest-Capacity Single-Stage Cryocoolers to Date
- DivX Empowers Media Enthusiasts with Free Expert Guides for Advanced MP4 Management
Fila Manila was founded in April 2020. Armed with a $1,200 stimulus check, a few beloved family recipes, and years of expertise in the food business, Jake went to work and eventually introduced his flagship three-product sauce line including the Kare Kare, Caldereta zesty tomato sauce, and Adobo sauce and marinade.
Since its initial founding almost two years ago, Fila Manila has become the best-selling Filipino sauce brand in the U.S. with almost 80 percent market share. They have already won two back-to-back New Hope Network NEXTY Awards: Best New Condiment in 2021 and Best New Pantry Food in 2022; and one KeHE "On Trend" Award.
In July, the company announced its foray into modern twists on the classic Filipino jams: Coconut Jam and Ube Purple Yam Jam, made with real Philippine yams. In August, Fila Manila announced its launch into all Sprouts Farmers Markets locations nationwide.
Filipino American History Month commemorates the arrival of the first Filipinos in modern-day Morro Bay, California in the U.S. on October 18, 1587. In 2009, Congress recognized the month of October officially as Filipino American History Month in the U.S. To celebrate Filipino American History Month, Fila Manila will be offering free shipping on all products purchased through their website October 1-31.
Source: Fila Manila
0 Comments
Latest on The PennZone
- Pyro Marketing Opens New Digital Marketing Company in Saint Petersburg to Power Growth for Fitness and Ecommerce Brands
- Dr. John Salerno of Salerno Wellness Introduces Their New Full Body Capsule for Advanced LED Light Therapy Patient Treatments
- LDR Partners LP Announces Acquisition of Active Radiator, and Combination with Cincinnati Radiator and Ohio Heat Transfer, Forming the Largest U.S. Heavy Manufacturing Platform for Aluminum Industrial Heat Exchangers
- $14M Expansion Deal with Famed David Lloyd Highlights Rebrand of Sports, Entertainment and Gaming Innovation by AI Driven, Online Fan Engagement Co
- Heartfelt Dreams Foundation Launches Campaign to Build CHD Hospital
- Radarsign Tackles Intersection Safety with Launch of Grid-Free Solar LED Stop Sign
- Sidney and Caroline Kimmel Invest in the Future of Care and Discovery at Jefferson
- Abide Capital Acquires Columbus, OH Apartment Community for $16.5 Million
- Miami Real Estate Agent Drastically Increases Interest In Homes
- Adostics & Genmega Announce the Introduction of A-POD
- QVC Kicks Off 'Christmas in July' with Star-Studded Merrymakers Lineup: Elton John, Martha Stewart, Kathy Hilton, Kim Gravel and Babs Costello as Chief Cheer Officer
- LIB and Nidec Rejoin Forces for Giant TH-0098 Temperature Humidity Test Chamber
- Heritage at South Brunswick Offers Immediate Townhome Appointments and Special Mortgage Incentive Fast-Moving Sales
- INVESTIGATION ALERT: Berger Montague PC Investigates Aflac, Inc.'s Board Of Directors For Breach of Fiduciary Duties (NYSE: AFL)
- The Waite Launches: A Curated Motherhood Marketplace For Every Stage
- Affordable, High-Quality Care: Cheap Braces for Adults Available from Exeter Smiles in Reading
- NASA Collaborative Agreement for Supply of Thin-Film Solar Tech for Orbital Application to Advance Development of Thin-Film PV Power Beaming: $ASTI
- Sci-Fi Novel from Pittsburgh Author Explores Love, Power, & Humanity in an Age of Artificial People
- Exciting New Era of Sports, Entertainment & Gaming Innovation Spotlighted by Rebrand of Expanding AI Driven, Online Fan Engagement Company: SEGG Media
- Greenlight Networks to Acquire Loop Internet