The PennZone

NEW YORK - PennZone -- Noom, Inc., the latest app-based dieting fad with more than 50 million downloads worldwide, uses deceptive marketing to automatically enroll customers in pricey weight loss plans, charges a nationwide class action lawsuit filed in NYC Federal Court by class action Super Lawyers Wittels McInturff Palikovic.

The lawsuit alleges that Noom's falsely advertises its trial plans as easy to cancel and "risk free," but in reality canceling turns out to be as difficult as trying to lose weight. Once the company captures prospects' credit card information, would-be dieters find themselves automatically enrolled in weight-loss programs they never wanted.

"Instead of losing extra pounds, the only thing weightwatchers lose by trying Noom is their hard-earned dollars," says class lawyer Steven Wittels. "As the Company's coffers grow fat, so have the number of complaints about Noom's underhanded business practices," Wittels adds.

More on The PennZone

• CLASS ACTION REMINDER: Berger Montague Advises Hims & Hers Health Inc. (NYSE: HIMS) Investors to Inquire About a Securities Fraud Lawsuit by August 25, 2025
• Colbert Packaging Announces WBENC Recognition
• SHI Cryogenics Group Launches Highest-Capacity Single-Stage Cryocoolers to Date
• DivX Empowers Media Enthusiasts with Free Expert Guides for Advanced MP4 Management
• Federated Hermes Premier Municipal Income Fund declares dividend

Thousands of unhappy customers have complained of being unwittingly enrolled by Noom's auto-enrollment scheme. The complaint details how customers sign up thinking they'll receive personal coaching and a customized weight-loss plan only to later discover their "coach" is a computer bot.

Brought on behalf of all Noom customers, the lawsuit describes the company's violations of NY and CA consumer fraud laws, including California's Automatic Purchase Renewal Statute, and multiple state laws.

"Our class action seeks refunds for all Noom customers," explains class lawyer Tiasha Palikovic. "After duping customers into handing over their payment information for supposedly "risk free" trials, the minute those trials end Noom makes unauthorized charges up to $199 for multi-month plans."

With revenues topping $237 million in 2019, Noom touts user support as a factor that helped quadruple revenue. But user support is truly lacking, as Noom fails to provide useable customer service contacts other than computer bots. Users also don't know that a smart phone app is the only way to access the diet program, nor that the only way to cancel a trial membership is through a third party.

More on The PennZone

• Assent Expands Executive Team to Accelerate Global Growth & Innovation
• The World's Largest Green Economic Revolution Emerges as Nature, Tech, and Finance Converge
• Vinnetwork Unveils Decentralized AI Platform with Vinnetwork(VIN) Token to Challenge Tech Giants' Data Monopoly
• Centennial Flyers to Become Colorado's First Launch Customer for All-Electric B23 Energic Aircraft
• Pyro Marketing Opens New Digital Marketing Company in Saint Petersburg to Power Growth for Fitness and Ecommerce Brands

The class action aims for refunds to each class member deceived into automatic enrollment, punitive damages, and an injunction to stop the unlawful behavior.

"Unless this case is certified as a class action," says class attorney J. Burkett McInturff, "this diet hawker will continue to profit from its unlawful marketing practices with impunity."

Visit https://wittelslaw.com/cases/noom-weight-loss-program-auto-enrollment-class-action for details.