The PennZone

NEW YORK - PennZone -- Noom, Inc., the latest app-based dieting fad with more than 50 million downloads worldwide, uses deceptive marketing to automatically enroll customers in pricey weight loss plans, charges a nationwide class action lawsuit filed in NYC Federal Court by class action Super Lawyers Wittels McInturff Palikovic.

The lawsuit alleges that Noom's falsely advertises its trial plans as easy to cancel and "risk free," but in reality canceling turns out to be as difficult as trying to lose weight. Once the company captures prospects' credit card information, would-be dieters find themselves automatically enrolled in weight-loss programs they never wanted.

"Instead of losing extra pounds, the only thing weightwatchers lose by trying Noom is their hard-earned dollars," says class lawyer Steven Wittels. "As the Company's coffers grow fat, so have the number of complaints about Noom's underhanded business practices," Wittels adds.

More on The PennZone

• MainConcept Easy Video API Extends Full Transcoding to Arm and NETINT VPUs
• Cruxy shortlisted for two Private Equity Wire® US Awards 2026: Advisory Firm of the Year (Overall) & Value Creation Consulting Firm of the Year
• September Is Healthy Aging® Month Announces 2026 Theme: "Curiosity Has No Age Limit"
• Lake Norman Philharmonic - Free Community Concert
• Amaris Mint® Confirms UK Availability of Swedish-Made BioBoost Daily Nutrition Range

Thousands of unhappy customers have complained of being unwittingly enrolled by Noom's auto-enrollment scheme. The complaint details how customers sign up thinking they'll receive personal coaching and a customized weight-loss plan only to later discover their "coach" is a computer bot.

Brought on behalf of all Noom customers, the lawsuit describes the company's violations of NY and CA consumer fraud laws, including California's Automatic Purchase Renewal Statute, and multiple state laws.

"Our class action seeks refunds for all Noom customers," explains class lawyer Tiasha Palikovic. "After duping customers into handing over their payment information for supposedly "risk free" trials, the minute those trials end Noom makes unauthorized charges up to $199 for multi-month plans."

With revenues topping $237 million in 2019, Noom touts user support as a factor that helped quadruple revenue. But user support is truly lacking, as Noom fails to provide useable customer service contacts other than computer bots. Users also don't know that a smart phone app is the only way to access the diet program, nor that the only way to cancel a trial membership is through a third party.

More on The PennZone

• Sea Tales Strengthens U.S. Leadership Team as Retail Expansion Accelerates
• Patented Foodservice Products Company with Strong Gross Margins and Substantial Two-Year Revenue Growth Hits Market for $1.6 Million
• Little Yellow Bungalow is an independent fashion and lifestyle brand founded by Denise Laudadio
• Robert DeMaio, Phinge CEO to Speak at 30th IIPLA 2026 on Securing IP, User Data & Digital Sovereignty via Verified App-less Tech. Attend the Live Q&A!
• Dividend Stacker Launches Free Calendar and Alerts for High-Yield ETF Payouts

The class action aims for refunds to each class member deceived into automatic enrollment, punitive damages, and an injunction to stop the unlawful behavior.

"Unless this case is certified as a class action," says class attorney J. Burkett McInturff, "this diet hawker will continue to profit from its unlawful marketing practices with impunity."

Visit https://wittelslaw.com/cases/noom-weight-loss-program-auto-enrollment-class-action for details.