The PennZone

PITTSBURGH, March 8, 2023 ~ DICK'S Sporting Goods and the NCAA® have announced a corporate partnership making DICK'S the Official Sporting Goods Retail Partner of the NCAA, which includes all 90 of its Men's and Women's Championships. This expansive partnership will be activated through media investments, which include courtside signage and exclusive content production, along with access to multiple NCAA championships.

As an Official Retail Partner, DICK'S Sporting Goods will receive product category exclusive access to official NCAA licensed merchandise for promotional purposes only available to official NCAA Corporate Champions and Partners. DICK'S will also receive category-exclusive rights to NCAA-owned historical championship footage, which will be used to create custom content.

"We are excited to partner with the NCAA in our pursuit to change lives through sport for athletes and fans alike," said Ed Plummer, Senior Vice President, Chief Marketing Officer, DICK'S Sporting Goods. "And what better time to tip off our partnership than during March Madness."

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"We're thrilled to welcome DICK'S Sporting Goods to the NCAA Corporate Champion and Partner Program," said Dan Gavitt, NCAA senior vice president of basketball. "DICK'S Sporting Goods and NCAA form a wonderful partnership that will help enhance all 90 Championships."

The partnership tips off during the Men's NCAA Tournament's First Four beginning March 14th. As part of this agreement, DICK'S will own exclusive category sponsorship rights to select fan events during the Men's and Women's Final Four® Games including: Kids Zone at Men's Final Four Fan Festival; Women's Final Four Open Practices; Ferris Wheel at Men's Final Four Tip-Off Tailgate; Women's Final Four Mascot University at Tourney Town.

Jon Diament, Executive Vice President of Ad Sales at Warner Bros. Discovery said: "We are proud to welcome DICK'S Sporting Goods to our Corporate Champion and Partner Program as we continue to create more opportunities to engage with and reach fans of the NCAA and March Madness."

Chris Simko from CBS Sports Sales & Marketing added: "We are excited to add DICK'S Sporting Goods to our roster of NCAA Corporate Partners... As the Official Sporting Goods Retail Partner of all 90 NCAA Men's and Women's Championships, DICK's will be able to uniquely enhance the student-athlete and fan experience at each of these events throughout the year."

For more information on DICK's Sporting Goods or on March Madness or any other championship visit www.dickssportinggoods.com or www.ncaa.com respectively.

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