The PennZone

DULUTH, Ga. - PennZone -- As the Owner and Founder of Lulu Promotion, Ismail Sirdah explains that event promotion is half the battle in planning an event.

IDENTIFY YOUR GOALS

Ismail Sirdah describes event promotion as the practice of using different marketing strategies and channels to get the word out about your event and drive attendance or registration. Once you've decided on a goal, you can start building your marketing plan and ensure that everything you do ties back to this goal. Additionally, you will want to think about your target demographic. Where are they located? What are their interests?  The choices you make regarding demographics and psychographics will affect the platforms you choose to focus on. Business event? Focus on LinkedIn. Fundraising event? Focus on Facebook.

More on The PennZone

• How Direct Home Buyers Are Simplifying the Selling Process for Philadelphia Homeowners
• Off The Hook YS (NY SE: OTH) Executes Transformational Apex Acquisition, Creating Vertically Integrated Marine Powerhouse with $60M Inventory Capacity
• Tri-State Area Entrepreneur Launches K-Chris: A Premium Digital Destination for Luxury Fragrances
• Why One American Manufacturer Builds BBQ Smokers to Aerospace Standards
• Diversified Roofing Solutions Strengthens Industry Leadership With Expanded Roofing Services Across South Florida

HAVE A WELL DEVELOPED PLAN

Secondly, Mr. Sirdah explains that your event marketing and promotion need to seamlessly fit into an integrated plan or coordinated campaigns across different marketing channels. Whether you're focusing on traditional print media, digital media, or both, your event brand should be recognizable through every touchpoint, and as a result, convert. This means using the same visual and verbal language throughout your marketing.

ENSURE YOUR INFORMATION IS SEO FRIENDLY

Next, Ismail Sirdah suggests optimizing your page for search engines (SEO). One of the first places that people go when they are looking for something to do? Google. The better your event listing and/or website incorporates search keywords that people may use to find your event, the better it will rank on their results. You might consider off-page SEO as well, posting your event on external pages with links back to your website—this contributes to a higher ranking on Google.

More on The PennZone

• ZRCalc™ Cinema Card Calculator Now Available for Nikon ZR Shooters
• Revolutionary Data Solution Transforms Health Insurance Underwriting Accuracy
• $36 Million LOI to Acquire High Value Assets from Vivakor Inc in Oklahoma's STACK Play — Building Cash Flow and Scalable Power Infrastructure; $OLOX
• Kobie Wins for AI Innovations in the 2026 Stevie® Awards for Sales & Customer Service
• Author Jeff Bogle to Host Street Cats Mediterranean Cruise Featuring Cat Behaviorist Molly DeVoss

Whether you're investing in brochures, flyers, out-of-home advertising, or digital initiatives, you might want to consider building anticipation before the official launch. You can encourage engagement by asking participants to share the contest on their stories, on a post, or with a friend.

ENHANCE YOUR VISIBILITY
Lastly, Ismail Sirdah suggests sitting down with your team and brainstorming every possible opportunity for visibility. From handing out flyers at local events to running an Instagram contest, the sky's the limit. As Lulu Promotions grew to become the number one promotions company in Georgia within the Hispanic and Latino markets, Ismail Sirdah suggests keeping your eyes, mind, and heart open to new ideas because you never know what you will come up with.