The PennZone

BINGHAM FARMS, Mich. - PennZone -- 2two5™, an advertising agency developed by Venus Concept Ltd. ("Venus Concept") to support the aesthetic industry, has been appointed the agency of record for LightRX®, a multi-chain Med Spa with more than 25 locations in North America. As its new strategic advertising agency partner, 2two5™ will spearhead media buying and creative development for the Med Spa leader in non-invasive, clinically proven aesthetic treatments.

"The relentless growth of digital media, specifically, the dominance of social media and omni-channel consumer research, has changed how people choose Med Spas," said Vince Spica, CEO of LightRx®. "We tested 2two5™ against other agencies and they were able to demonstrate a 47% increase in qualified lead generation using an identical budget on Google® and Bing®. This relationship will significantly increase our ability to attract more customers to the services we provide without spending more money, which is really exciting for us."

"We are proud to partner with LightRx®," said Domenic Serafino, Chairman and CEO of Venus Concept. "Our increasingly time-pressed, image-obsessed culture constantly looks for ways to stay young and save time. This partnership will help patients discover that LightRx® is a destination for proven aesthetic treatments."

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"With locations in 15 states, LightRx® needed an agency that understands aesthetics and the demographic differences between markets," said David Bays, Vice President of Business Development for Venus Concept. "2two5's™ proprietary process and targeting data will help lower the cost of acquiring new patients, while the creative will also be tailored for lead generation and conversion on Facebook®, Instagram®, Snapchat, and consumer review platforms."

About LightRx®

Founded in 2014 and based in Bingham Farms, Michigan, LightRx Face & Body® provides non-surgical solutions to achieve total body transformation, using non-invasive, FDA-cleared, medical devices. LightRx® specializes in body contouring, cellulite reduction, skin rejuvenation and laser hair removal in their more than 25 locations coast-to-coast. For more information, please visit www.lightrx.com.