The PennZone

BINGHAM FARMS, Mich. - PennZone -- 2two5™, an advertising agency developed by Venus Concept Ltd. ("Venus Concept") to support the aesthetic industry, has been appointed the agency of record for LightRX®, a multi-chain Med Spa with more than 25 locations in North America. As its new strategic advertising agency partner, 2two5™ will spearhead media buying and creative development for the Med Spa leader in non-invasive, clinically proven aesthetic treatments.

"The relentless growth of digital media, specifically, the dominance of social media and omni-channel consumer research, has changed how people choose Med Spas," said Vince Spica, CEO of LightRx®. "We tested 2two5™ against other agencies and they were able to demonstrate a 47% increase in qualified lead generation using an identical budget on Google® and Bing®. This relationship will significantly increase our ability to attract more customers to the services we provide without spending more money, which is really exciting for us."

More on The PennZone

• Wzzph Deploys 5-Million-TPS Trading Engine with Hot-Cold Wallet Architecture Serving 500,000 Active Users Across Latin America
• Preston Dermatology & Skin Surgery Center and Dr. Sheel Desai Solomon Dominate Raleigh's Best Awards from The News & Observer
• $73.6 Million Multi-Year Backlog and Florida State Term Contract Drive Momentum for AI-Cybersecurity Pioneer: Cycurion, Inc. (N A S D A Q: CYCU) $CYCU
• Year-Round Deals for Customers With Square Signs
• SecurePII Raises US$3.5M (A$5M) to Unlock AI and Compliance for Voice Data and Expands Global Presence

"We are proud to partner with LightRx®," said Domenic Serafino, Chairman and CEO of Venus Concept. "Our increasingly time-pressed, image-obsessed culture constantly looks for ways to stay young and save time. This partnership will help patients discover that LightRx® is a destination for proven aesthetic treatments."

"With locations in 15 states, LightRx® needed an agency that understands aesthetics and the demographic differences between markets," said David Bays, Vice President of Business Development for Venus Concept. "2two5's™ proprietary process and targeting data will help lower the cost of acquiring new patients, while the creative will also be tailored for lead generation and conversion on Facebook®, Instagram®, Snapchat, and consumer review platforms."

About LightRx®

Founded in 2014 and based in Bingham Farms, Michigan, LightRx Face & Body® provides non-surgical solutions to achieve total body transformation, using non-invasive, FDA-cleared, medical devices. LightRx® specializes in body contouring, cellulite reduction, skin rejuvenation and laser hair removal in their more than 25 locations coast-to-coast. For more information, please visit www.lightrx.com.