The PennZone

TREVOSE, Pa., Dec. 23, 2020 /PRNewswire/ -- The Advertising Specialty Institute^® (ASI) today released the 2020 edition of its annual Global Ad Impressions Study, demonstrating the value, effectiveness and affordability of promotional products to consumers. The study also proves promo items deliver commanding advertiser recall among 85% of consumers surveyed, with recall highest for logoed apparel.

Promo products are items like pens, T-shirts and high-tech electronics imprinted with a logo or slogan, typically given away as part of a B-to-B promotion, consumer advertising campaign or to thank employees or clients.

In 2020, ASI conducted over 50,000 additional surveys in the U.S. and Canada, bringing the total to over a quarter million consumers whose views are represented. This year's study includes new data on face masks, the most-searched promo product in ASI's ESP^® product search engine since the onset of COVID-19. For instance, the study shows 61% of consumers aged 35-54 would have a more favorable opinion of an advertiser who gave them a logoed mask.

More on The PennZone

• Nayarit's Jungle Coast Redefines Luxury Travel on Mexico's Pacific Now More Accessible Than Ever
• $10 Million Annual Revenue Merger, Profitable Partner in AI Powered Specialty Automotive Sales Projected to Scale Above $200M: Stock Symbol: NWPG
• Virginia Moving Company Nearly Doubles Customer Calls in Two Weeks After Switching to CARL — the Bold New Alternative to WordPress
• JR AIR TOOLS Launches Factory-Direct Air Hydraulic Jacks for Semi Trucks & Commercial Fleets
• RAS AP Consulting Launches Vendor Master File & Payment Controls Assessment for NACHA Phase 2 Compliance

The study proves promo products offer a strong rate of return on investment (ROI), with the cost per impression (CPI) as low as 1/10 of one cent. When compared to newspaper, radio, magazine, television, internet and mobile advertising, ASI's study shows promo products are the most highly regarded form of advertising.

"Businesses confronting the toughest economic market in decades need and demand the best possible ROI and bang for their buck, along with the smartest use of limited marketing dollars," said ASI CEO Timothy M. Andrews.

Study highlights include:

• Staying power. More than half of consumers report keeping some items for at least five years, and 40% of consumers kept a promotional item for over a decade.
• Gen Xers rule. Gen X owns the most products, for an average of 34. Regionally, the South holds the most, averaging around 32 products per household.
• Quality matters. Consumers cited why they kept promo items, with 69% keeping pens because of quality, followed by utility (41%) and attractiveness (16%).

ASI's research studies are the most influential in the promo industry, cited throughout the B-to-B industry and across the advertising and marketing spectrum. Data was collected pre-COVID, except for mask data collected in mid-August.

More on The PennZone

• New Homesites Released at Heritage at Manalapan Featuring Scenic Golf Course Views
• The Ultimate Solution to Halt Thermal Runaway
• iMIS Users Group Announces Emergence 2026 Conference - Registration and Sponsorship Opportunities Now Open
• Strategic Talent Associates Launches THE ALIGNED RESET™
• Calvetta Phair Founder & CEO Earns AOPA Foundation Flight Training Scholarship, Inspiring a New Generation of STEM Dreamers in Underserved Communities

About ASI
The Advertising Specialty Institute (ASI^®; asicentral.com) serves a network of 25,000 suppliers, distributors and decorators in the $25.8 billion promotional products industry.

SOURCE Advertising Specialty Institute

Related Links

http://www.asicentral.com

---

Show All News | Disclaimer | Report Violation