The PennZone

SCOTTSDALE, Ariz. & VALPARAISO, Ind. - PennZone -- Thread Advisory Group, a modern consulting firm, has officially launched to help growth-minded retailers, restaurants, and consumer brands bridge the gap between strategy and results. Founded by industry veterans Carrie Habel and Anna Kenney, the firm brings more than 60 years of combined retail experience and a guiding belief: strategy only matters when it translates into measurable, lasting outcomes.

Thread Advisory Group distinguishes itself from traditional consultancies by delivering solutions that are fit-for-purpose—tailored, practical, and people-first. The firm emphasizes clarity, speed, and adoption, ensuring leaders and frontline teams alike have the confidence and capability to execute with impact.

Services

Thread Advisory Group delivers integrated solutions across four core practices:

• Merchandising & Commercial Strategy – Assortment planning, pricing, forecasting, category management, and go-to-market execution that protect margin, drive growth, and strengthen brand consistency.
• Retail Operations Design & Execution – Workforce planning, merchandise flow, SOPs, store communication, and holiday readiness strategies that streamline execution and empower teams.
• Learning Design & Leadership Development – Onboarding, academies, microlearning, and blended learning programs that build sustainable capability. Proprietary frameworks such as ThreadTypes™ anchor leadership growth in real-world behaviors.
• Organizational Transformation & Change – Guided by ThreadChange™, a people-first methodology that equips leaders with strategies, communication, and culture programs to turn disruption into long-term progress.

Approach

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The firm's five-step model—Discover, Align, Design, Activate, Sustain—ensures solutions are both practical and sustainable. This approach emphasizes partnership over prescription and practical over perfect, creating strategies that honor each organization's culture and last beyond launch.

Industry Network

Thread also draws strength from the Thread Advisory Network™—a curated community of respected industry leaders and independent experts in retail, restaurants, and consumer goods. This network allows Thread to scale seamlessly, bringing specialized knowledge and proven operators into each engagement as needed. Clients gain access to a deep bench of leaders who have driven transformation at some of the most recognized brands in the industry.

About Thread Advisory Group

Thread Advisory Group is a modern consulting firm helping organizations align people, processes, and priorities for measurable impact. With expertise across Commercial & Merchandising Strategy, Retail Operations, Learning Design, and Organizational Transformation, Thread equips leaders and teams with practical solutions that drive clarity, consistency, and sustainable growth. Proprietary frameworks ThreadTypes™ and ThreadChange™ provide the structure and adaptability to ensure transformation sticks.

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Strategy to Solution. Threaded for Impact.
http://www.threadadvisorygroup.com