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QVC and HSN Launch Live Shopping Experiences on Philo
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WEST CHESTER, Pa., June 24, 2025 ~ QVC Group, a leading live social shopping company, has announced the exciting launch of its QVC and HSN linear channels on Philo, a popular live TV streaming service. This move will bring the unique shopping experience of QVC and HSN to approximately 1.3 million paid subscribers on Philo.

As the first and only livestream shopping channels on Philo, QVC and HSN will offer viewers nearly 40 hours a day of live shoppable entertainment. This will include premier brands and fresh new products presented by celebrities, influencers, and other interesting personalities. Fans can look forward to popular shows such as QVC's "In the Kitchen with David" and HSN's "Gotta See G with Giuliana Rancic."

David Apostolico, Senior Vice President and Chief Distribution Officer of QVC Group, expressed his excitement about this partnership stating, "With the launch of QVC and HSN on Philo, we are bringing viewers two distinct live shopping experiences that are highly entertaining and engaging in their own unique ways. We look forward to welcoming new and existing customers to our channels through this platform."

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QVC and HSN will be available on both Philo's core subscription-based service as well as its standalone free channel offering (FAST channels). This means that viewers can enjoy these channels at home or on-the-go using mobile phones, tablets, TVs, or desktops.

Adam Salmons, Head of Content and Business Development at Philo, also shared his enthusiasm for this collaboration saying, "As leaders in video commerce, QVC and HSN are natural fits with the entertainment-driven content that our users already love. We are thrilled to work with them to bring unique shoppable programming to our platform for the first time."

This launch is part of QVC Group's strategic initiative to make their live shopping content available wherever customers are spending their time. With 15 TV channels reaching over 200 million homes worldwide, QVC and HSN are widely available on cable/satellite TV, free over-the-air TV, and digital livestreaming platforms. They also have a strong presence on social media, websites, and mobile apps.

In addition to Philo, QVC and HSN also offer a streaming experience through QVC+ and HSN+, reaching millions of customers. This further solidifies their position as leaders in the live shopping industry.

With this new partnership, viewers can look forward to an even more convenient and engaging shopping experience with QVC and HSN. Whether at home or on-the-go, they can tune in to these channels for the latest products and deals presented by their favorite personalities.
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